NEWS ARTICLE
September 8, 2022
2022 SMCC Sponsorship Marketing Award Winners Announced
TORONTO, Canada (September 8, 2022) – The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2022 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday evening at the Globe and Mail Centre. The annual awards ceremony honours top tier properties, brands and agencies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand and business results.
“The SMAs are an incredible opportunity to honour the best of the best in our industry and a great way to catch up with old friends and meet new ones – it was fantastic to see so many come together online and in person in Toronto, Montreal and Vancouver,” said SMAs Co-Chair, Christina Raheja.
“Sponsorship and Experiential Marketing continue to be growing components of the marketing mix and the SMAs help raise the profile of and demonstrate the effectiveness of this still evolving discipline,” said SMCC Chair, Steven Lewis.
The awards show celebrated its return to an in-person format with additional watch-parties in Vancouver and Montreal. Winners were announced in fourteen categories. “Each submission is deeply considered by a handpicked jury of experts from every corner of the sponsorship industry,” said SMAs Judging Chair, Josh Epstein. “Creativity, innovation and results are all considered in the selection of the deserving winning submissions.”
The 2022 SMCC Sponsorship Marketing Award winners are as follows:
ARTS & CULTURE
Gold: NBA Films for Fans Created with OLG
Award of Distinction: Hennessy x NBA Hidden Court
BEST NEW INITIATIVE
Gold: lululemon x Team Canada
Award of Distinction: Molson Hockey Night in Canada Multilingual Edition (Group M / MediaCom Sport & Entertainment)
BEST NEW INNOVATION
Gold: Cheer with Cheerios (General Mills Canada Corporation)
Award of Distinction: Piece of History (MLSE)
COVID-19 COMMUNITY CHAMPION
Gold: Metro Retro Drive-In Series Presented by Interac (Proof Experiences)
Award of Distinction: Interac HolidayLife Campaign (Proof Experiences)
DIVERSITY, EQUITY & INCLUSION
Gold: #FanFini GearUp | Donnez l’avantage #FanFini (BMO Financial Group)
Award of Distinction: Molson Hockey Night in Canada Multilingual Edition (Group M / MediaCom Sport & Entertainment)
EVENTS & FESTIVALS
Gold: Interac HolidayLife Campaign (Proof Experiences)
Award of Distinction: OLG’s Collecting for the Community (The T1 Agency)
MUSIC
Gold: M&M’s Mixtape (Mars Canada)
Award of Distinction: First Up with RBC x Music
PURPOSE LED SPONSORSHIP
Gold: Hockey for All (Scotiabank)
Award of Distinction: Hershey x NBA Sweeter Together
SPORTS
Gold: Sobeys – Feed the Dream (XMC)
Award of Distinction: #FanFini GearUp | Donnez l’avantage #FanFini (BMO Financial Group)
TALENT OR AMBASSADOR
Gold: Kraft Heinz Canada x Evan Dunfee
Award of Distinction: Hennessy Canada x Brandon Gonez
SUSTAINED SUCCESS
Gold: RBC Training Ground
Award of Distinction: OIKOS Snack to Win – NHL Sponsorship
PROPERTY OF THE YEAR
Gold: Team Canada (Canadian Olympic Committee)
AGENCY OF THE YEAR
Gold: Cinco
BEST IN SHOW
Gold: #FanFini GearUp | Donnez l’avantage #FanFini (BMO Financial Group)
For more information, please contact:
Sponsorship Marketing Council Canada
647.748.3615 x 1
About Sponsorship Marketing Council Canada (SMCC):
The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. The SMCC’s mission is to help brands, agencies and properties unleash the power of sponsorship marketing through education in best practices, networking and celebrating success.
Twitter: @SMCC_CCC, #SMAs2022
Instagram: @SMCC_CCC
LinkedIn: SMCC – Sponsorship Marketing Council Canada