SMCC Executive Committee Announcement

The Sponsorship Marketing Council of Canada (SMCC) is pleased to announce the new Executive Committee of the Board of Directors. The Board provides leadership for carrying out SMCC’s mission to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry. As we look ahead to 2021, SMCC’s focus will be on continuing to drive increased value for our members, expanding awareness of sponsorship as an effective marketing tool, and building our membership base. We plan on increasing digital content, growing our diverse and inclusive community, and adding value in all SMCC Markets.

We are pleased to welcome Steven Lewis as the new Chairperson of the Board, Lisa Ferkul as the new Vice-Chairperson of the Board, and Eric Nachman as the new Treasurer.

Steven Lewis – Chairperson

Co-Founder & President
XMC
“I’m honoured to be entrusted with the responsibility of leading the SMCC during its next phase of growth. With a strong Executive Committee and our Board comprised of passionate industry experts, I’m confident that together we will further establish the SMCC as Canada’s trusted authority and go to resource for sponsorship marketers of all levels nationally.” 

Lisa

Lisa Ferkul – Vice-Chairperson

Director, Hockey Sponsorship
Scotiabank

“I am both humbled and honoured to accept the role of Vice-Chair on the SMCC Board of Directors. After serving the membership in various roles including SMA Event Chair and SMA Liaison on the Board of Directors, I am proud to continue the work of the SMCC, which aims to deliver valuable education, networking and further inclusion for the sponsorship industry from coast-to-coast-to-coast.”

Eric

Eric Nachman – Treasurer

Director, Marketing Sponsorships
Tangerine Bank

“The SMCC continues on its critical mission to advance the development of industry best practices, meaningful networking events & resources for sponsorship marketing professionals. It’s both an honour and a privilege to serve the Board of Directors and the membership base in the role of Treasurer as we continue to deliver on our collective mandate.”