A Letter from the 2023 Chair – Neal Covant

Milestone moments are tough to come by, which is why they are called ‘milestones’.

Being entrusted with the Sponsorship Marketing Council Canada Chair of the Board position is a pinnacle achievement, that carries with it a substantial responsibility.

What social purpose means for brands

We are excited to share that Manpreet Pandha, SMCC and CMA member, has been published on the CMA website! Read her article to learn about “What social purpose means for brands.”


SponsorshipX is a yearly event taking place in beautiful Whistler, BC, in partnership with Crankworx, the world’s largest mountain bike festival.

ADRENALIN’s new Sport Event Research Portal

SMCC is pleased to share a preview of ADRENALIN’s new Sport Event Research Portal, a powerful free search engine designed for sport event planners and sport rights holders to find the cities, sports venues, hotels, and event suppliers needed to run a successful sport event.

2022 SMCC Committee Workshop

In March 2022, all SMCC Committees gathered virtually to hold the inaugural SMCC Committee workshop. The workshop was hosted by Diversity, Equity and Inclusion (DE&I) Committee members Julian Franklin and Madhu Rupasinghe. The workshop aimed to cultivate connectivity and collaboration across all SMCC Committees and to ensure that DE&I is at the forefront of all SMCC initiatives.

SMCC Executive Committee Announcement

The Sponsorship Marketing Council of Canada (SMCC) is pleased to announce the new Executive Committee of the Board of Directors. The Board provides leadership for carrying out SMCC’s mission to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry. As we look ahead to 2021, SMCC’s focus will be on continuing to drive increased value for our members, expanding awareness of sponsorship as an effective marketing tool, and building our membership base. We plan on increasing digital content, growing our diverse and inclusive community, and adding value in all SMCC Markets.

We are pleased to welcome Steven Lewis as the new Chairperson of the Board, Lisa Ferkul as the new Vice-Chairperson of the Board, and Eric Nachman as the new Treasurer.