Canada West Announces New Corporate Partnership Strategy with The Building Blocks Group

Canada West is proud to announce a new marketing partnership with The Building Blocks Group. The partnership will work with existing properties and create exciting new opportunities for sponsorship including regional Championships and digital media. 

“It is an honour to represent the Canada West,” stated The Building Blocks Group President Kevin Boston. “From student athletes to grassroots community activations, Canada West offers so many exciting and unique opportunities for corporations to connect with athletes, alumni and fans in Western Canada.” 

“We are excited to work with The Building Blocks Group. We believe there are numerous opportunities to grow the CW brand and enhance the experiences for our members and student-athletes,” said Canada West Managing Director Rocky Olfert.  “This partnership provides another opportunity that we’re excited to explore.”

About Canada West 

Since 1972, Canada West (CW) has been a leader in Canadian university sport, working to provide our student-athletes the opportunities to excel in sport, the classroom, and their communities. CW and our 17 members from across British Columbia, Alberta, Saskatchewan, and Manitoba collectively carry on a legacy of competitive excellence, as our champions proudly go on to represent the conference at U SPORTS national championships. 

Canada West – training leaders, building champions. 

About The Building Blocks Group 

The Building Blocks Group specializes in developing effective sports business strategies and programs.  Its founder is Kevin Boston, a 20 year veteran in the sports industry.  From grassroots programs and events to provincial and national sponsorship campaigns, Kevin has been instrumental in developing and managing some of the most successful activations in Canadian grassroots sports. 

Let’s Start Building! 


For more information, please contact: 

Stefanie Lasuik 

Canada West, Associate Director, Communications and Marketing 


Kevin Boston, President 

The Building Blocks Group 


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