A Letter from the 2023 Chair – Neal Covant

Milestone moments are tough to come by, which is why they are called ‘milestones’.

Being entrusted with the Sponsorship Marketing Council Canada Chair of the Board position is a pinnacle achievement, that carries with it a substantial responsibility.

What social purpose means for brands

We are excited to share that Manpreet Pandha, SMCC and CMA member, has been published on the CMA website! Read her article to learn about “What social purpose means for brands.”


SponsorshipX is a yearly event taking place in beautiful Whistler, BC, in partnership with Crankworx, the world’s largest mountain bike festival.

ADRENALIN’s new Sport Event Research Portal

SMCC is pleased to share a preview of ADRENALIN’s new Sport Event Research Portal, a powerful free search engine designed for sport event planners and sport rights holders to find the cities, sports venues, hotels, and event suppliers needed to run a successful sport event.