2025 Winners

AGENCY OF THE YEAR

Gold: The T1 Agency

AMBASSADOR OR TALENT

Gold: Sponsored By You – OLG x Canadian Olympic Committee (OLG, WPP Media Sports and Entertainment, BBDO, Weber Shandwick and Momentum Worldwide)
Award of Distinction: lululemon x Phil Wizard (Canadian Olympic Committee)

ARTS

Award of Distinction: Rogers x Toronto International Film Festival (Rogers Communications, Publicis and SDI Marketing)

BEST NEW INITIATIVE

Gold: Molson: See My Name (Molson Coors Beverage Company and Rethink Communications)
Award of Distinction: RBC x Taylor Swift | The Eras Tour (RBC and Salt XC)

CAUSE MARKETING

Award of Distinction: RBC Race for the Kids (RBC and Salt XC)
Award of Distinction: Scotiabank x Invictus Games “Unconquerable” (Scotiabank, Lighthouse, MKTG and Invictus Games)

DIVERSITY, EQUITY AND INCLUSION

Gold: Designing for Inclusivity: lululemon x Team Canada Paris 2024 Paralympic Kit (Canadian Paralympic Committee and lululemon)
Award of Distinction: ATCO x Invictus Games Vancouver Whistler 2025: Built Different (ATCO, Wasserman, Denim and Mas Orca)

ENTERTAINMENT, TOURS AND ATTRACTIONS

Gold: RBC x Taylor Swift | The Eras Tour (RBC and Salt XC)

SPORTS – BUDGET OVER $501K

Gold: Rogers x NHL 4 Nation Face Off x Sportsnet (Rogers Communications, Publicis, SDI Marketing) Award of Distinction: Shell Grand Slam Summer (Shell Canada, Havas Canada, Edelman, VML, TI and Sidekick)

SUSTAINED SUCCESS

Gold: Gold: Tim Hortons NHL Trading Card Program (Tim Hortons and National Hockey League)
Award of Distinction: A Treat For All – Making Halloween in Canada the First Fully Accessible Community Tradition in the World (Treat Accessibily, Canadian Tire, REMAX, Kinder and Pet Valu)

REGIONAL

Gold: Molson Drai (Molson Coors Beverage Company and Wasserman)
Award of Distinction: Grand Marnier and Courvoisier x Holt Renfrew (XMC and Campari Canada)

SUSTAINED SUCCESS

Gold: Tim Hortons NHL Trading Card Program (Tim Hortons and National Hockey League)
Award of Distinction: A Treat For All – Making Halloween in Canada the First Fully Accessible Community Tradition in the World (Treat Accessibily, Canadian Tire, REMAX, Kinder and Pet Valu)

Past Winners