Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.

We’re so excited to be returning to the Globe and Mail Centre in Toronto on Thursday, September 21, 2023

For those across Canada, SMCC will be hosting in-person viewing parties in both Vancouver (Tap and Barrel Bridges) and Montreal (Mythik) so that those outside of Toronto can still unite with other industry professionals to network, celebrate and experience the SMAs close to home.


Highlights from the 2022 SMAs

On September 7th, 2022, sponsorship marketers joined SMCC in-person at the Globe and Mail Center in Toronto and virtually across Canada to recognize sponsorship marketing excellence at the 22nd Annual SMAs. Winners were announced in fourteen categories.                 

See the list of winners here!