Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.

We have concluded the 2021 Sponsorship Marketing Awards, and would like to thank all our sponsors and congratulate all of our winners!

Keep an eye out for the 22nd Annual SMAs, we will announce once registration reopens for Fall 2022.

Highlights from the 2021 SMAs

On September 23, 2021, sponsorship marketers from across Canada joined SMCC virtually to recognize sponsorship marketing excellence at the 21st Annual SMAs. Winners were announced in thirteen categories, and despite the virtual format, attendees still had the opportunity to connect with one another, virtually!                       A virtual networking session was held following the Awards portion.