Event Date: Wednesday, September 7, 2022
Event Time: 5:00pm – 11:00pm 
Event Location: Globe and Mail Centre

Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.

SMCC is excited to announce that we will be hosting the SMAs this year at the Globe and Mail Centre in Toronto, and at locations in Calgary, Montreal, and Vancouver! More details on how to attend will be provided soon. In Toronto, we are back in a new venue and are excited to celebrate the past year with industry partners and friends. Venues aren’t your thing? SMCC is happy to offer a live broadcast of the event at a reduced rate. Early bird tickets are now available until supplies last.

SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.

Cancellation Policy

All requests for refund/cancellation/transfer must be received via email at laura@sponsorshipmarketing.ca. Transfers will be accepted and the substitute registrant’s details must be provided by email no later than 24 hours prior to the event. For cancellations received on or before August 3, 2022, you will receive a full refund. Between August 4 and August 31, 2022, 50% of the complete registration fee will be refunded. On September 1, 2022 or later, no refunds will be offered.

Highlights from the 2021 SMAs

On September 23, 2021, sponsorship marketers from across Canada joined SMCC virtually to recognize sponsorship marketing excellence at the 21st Annual SMAs. Winners were announced in thirteen categories, and despite the virtual format, attendees still had the opportunity to connect with one another, virtually!                       A virtual networking session was held following the Awards portion.