Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.

SMCC is excited to announce that we will celebrate the 2024 Sponsorship Marketing Awards at The Atrium in Ricarda’s downtown Toronto. Our regional chapters will be able to watch from venues across Canada, and others can access the live broadcast from the comfort of their homes. Doors will open at 6:00 PM ET and the live stream will begin at 8:00 PM ET. Stay tuned for more information!  

Highlights from the 2023 SMAs

On September 21st, 2023, sponsorship marketers joined SMCC in-person at the Globe and Mail Center in Toronto and virtually across Canada to recognize sponsorship marketing excellence at the 23rd Annual SMAs. Winners were announced in fourteen categories.                  

See the list of winners here!