Judging Chair Announcement

We are pleased to announce the 2021 Sponsorship Marketing Awards Judging Chair, Josh Epstein, Head, Corporate Sponsorship – BMO Financial Group.

 “As a longstanding SMCC Member, SMCC Activate! Mentorship Program Mentor and SMAs Jury Member, I am thrilled to participate this year as SMAs Judging Committee Chair.

After an unprecedented year of challenges, pivots and wholesale changes to the way sponsorships are approached and activated, I don’t think there has ever been a more innovative and exciting time in our industry. The programs, platforms and campaigns we have all contributed to will no doubt produce an incredible field of submissions for this year’s awards.As a reflection of this past year, we have decided to add two new categories to this year’s lineup: Diversity Equity & Inclusion and COVID-19 Community Champion.”

2021 SMAs Jury

Michael Beckerman

Chief Client Officer
Torstar Corporation

Anne-Marie Buchanan

Director, Marketing Strategy, Canada
Sun Life

Shannon Cole

Senior Director, Brand Marketing

Purolator executive portraits.

Michael Cooper Photographic
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Brian Collins

Senior Manager, Partnerships
Molson Coors Beverage Company

Shana Coppen

National Director, Fundraising Communications
Canadian Cancer Society

Headshot - John Griffin

John Griffin

Director, Corporate Partnerships Toronto Blue Jays

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Rishi Gupta


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Marlène Hins

Vice President, Marketing & Innovations

Dan Hunter

IMI International

Bianca Knopp

Bianca Knop

Wildfire Experiential and Events

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Kristina Koprivica

Corporate Director, Marketing
Kruger Products

Sophie Kotsopoulos

Vice President, Integrated Marketing
National Hockey League

Ian Malcolm

President & CEO

Marshman (002)

Steve Marshman

Managing Director & Executive Vice President

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Nicolas Marullo

President & CEO

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Joanna Milroy

Sr. Director Sponsorships

headshot - Deirdre Molloy

Deirdre Molloy

Head of Brand Partnerships
Live Nation Canada

Heather Nobes - Ravenpeak 7

Heather Nobes

Sr. Director, Sponsorships & Marketing

James O’Connor

Vice President, Partnerships

Gavin Roth

Managing Partner
Gavin Roth + Associates Revenue Consultants Inc.

Jacquie Ryan

Chief Brand and Commercial Officer
Canadian Olympic Committee

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Claudéric Saint-Amand

VP of Creative and Strategy, Partner
Bob Agency

Kim Saunders

Vice President, ESG Strategy & Community Impact Canadian Tire Corporation

Stewart Smith

Vice President of Marketing
Adidas Brand

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Hayes Steinberg

Chief Creative Officer & Partner
The Mark

Alyson Walker

Chief Commercial Officer
OverActive Media

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Jenny Yuen

VP, National Partnerships & Chief Community Officer
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