2022 Winners
ARTS & CULTURE
Gold: NBA Films for Fans Created with OLG
Award of Distinction: Hennessy x NBA Hidden Court
BEST NEW INITIATIVE
Gold: lululemon x Team Canada
Award of Distinction: Molson Hockey Night in Canada Multilingual Edition
BEST NEW INNOVATION
Gold: Cheer with Cheerios
Award of Distinction: Piece of History
COVID-19 COMMUNITY CHAMPION
Gold: Metro Retro Drive-In Series Presented by Interaca
Award of Distinction: Interac HolidayLife Campaign
DIVERSITY, EQUITY & INCLUSION
Gold: #FanFini GearUp | Donnez l’avantage #FanFini
Award of Distinction: Molson Hockey Night in Canada Multilingual Edition
EVENTS & FESTIVALS
Gold: Interac HolidayLife Campaign
Award of Distinction: OLG's Collecting for the Community
MUSIC
Gold: M&M's Mixtape
Award of Distinction: First Up with RBC x Music
PURPOSE-LED SPONSORSHIP
Gold: hockey for all
Award of Distinction: Hershey x NBA Sweeter Together
SPORTS
Gold: Sobeys - Feed the Dream
Award of Distinction: #FanFini GearUp | Donnez l’avantage #FanFini
SUSTAINED SUCCESS
Gold: RBC Training Ground
Award of Distinction: OIKOS Snack to Win
TALENT / AMBASSADOR
Gold: Kraft Heinz Canada x Evan Dunfee
Award of Distinction: Hennessy Canada x Brandon Gonez
AGENCY OF THE YEAR
PROPERTY OF THE YEAR
BEST IN SHOW
Past Winners
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2021
Ambassador
- Gold: Canadian Tire – We Do New: FVV does ASMR (Wasserman)
- Award of Distinction: Air Miles – Happy Every Day
Arts & Culture
Best New Initiative
- Gold: Canadian Tire – Operation: Puck Drop (Wasserman)
- Award of Distinction: JANES ALL IN
Best New Innovation
COVID-19 Community Champion
- Gold: Canadian Tire – Operation: Puck Drop (Wasserman)
- Award of Distinction: Air Miles: Happy Every Day
Diversity, Equality & Inclusion
- Gold: Hockey 24 – A film by Canada (Scotiabank)
- Award of Distinction: JANES ALL IN
Events & Festivals
- Gold: Visa Skyline Drive-in @ TIFF 2020 (Visa)
- Award of Distinction: 2020 RBC x TIFF
Music
- Gold: First Up with RBC x Music (RBC)
- Award of Distinction: Volvo x OSM
Purpose-Led Sponsorship
- Gold: Adidas Terry Fox 40th Anniversary (MKTG)
- Award of Distinction: Danone Canada x The Breakfast Club of Canada
Sports
- Gold: Tim Hortons NHL Hockey Collectables
- Award of Distinction: Axe Court
Property of the Year
- Toronto Ultra, Call of Duty League (OverActive Media)
- Award of Distinction: Orchestre Symphonique de Montréal
Agency of the Year
- Wasserman
- Award of Distinction: MEDIACOM
Best in Show
2020
Arts & Culture
- Gold: RBC x OVO
- Award of Distinction: Visa & TIFF 2019
Best New Initiative
- Gold: BMO #FanFini Jersey Swap
- Award of Distinction: Spotlight on Local Presented By Metro at the Royal Agricultural Winter Fair
Best New Innovation
- Gold: Rogers Moments
- Award of Distinction: Adidas x Toronto Raptors AM4 World Champs Shoe Drop
Cause
- Gold: Burgers to Beat MS
- Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons
Events & Festivals
- Gold: Le Dep Coca-Cola
- Award of Distinction: Spotlight on Local Presented By Metro at the Royal Agricultural Winter Fair
Sports
- Gold: Tangerine & Raptors – Championship Success
- Award of Distinction: Coors Light x 2019 Raptors NBA Playoffs
Sustained Success
- Gold: Pizza Pizza & Toronto Raptors
Score a Slice - Award of Distinction: Sephora: We Belong To Something Beautiful
Music
- Gold: Monster Energy x Live Nation Under The Tab Contest
- Award of Distinction: AIR MILES With the Band Program
Ambassador
- Gold: Snickers “Suit Swag”
- Award of Distinction: Google X Toronto Raptors – Smart Home Partnership
Property of the Year
Agency of the Year
Best in Show
Hall of Fame, Individual
2019
Arts & Culture
Best New Initiative
- Gold: Hellmann’s x MLSE Real Food Rescue
- Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons
Best New Innovation
- Gold: WJC FanCam, Hockey Canada’s Robotic Fan-Controlled Cameras
- Award of Distinction: Sun Life Financial | Parcours Simplement Brillant
Cause
Events & Festivals
- Gold: Hot Wheels 50th Anniversary
- Award of Distinction: RBC at TIFF
Media
- Gold: BMO Celebrating Women: She’s Newsworthy Media Partnership with Post Media
- Award of Distinction: Scotiabank Arena Launch
Sports
- Gold: Toronto Raptors x Google – Home Mini Launch
- Award of Distinction: Next Generation Game Presented by Scotiabank
Sustained Success
2018 Pyeongchang Olympic & Paralympic Games
Property of the Year
Agency of the Year
Best in Show
2019 Hall of Fame Inductees
Hall of Fame, Individual
2018
Arts & Culture
- Gold: Scotiabank Giller Prize
Best New Initiative
- Gold: Toronto Raptors/Go Daddy – Itty Bitty Ballers
- Award of Distinction: Hudson’s Bay Grand Portage
Best New Innovation
- Gold: BMO200 Wish it Forward Campaign
- Award of Distinction: Budweiser’s Goal-Synced Arenas
Canada 150
- Gold: Hudson’s Bay Grand Portage
- Award of Distinction: RBC Make 150 Count
Cause
- Gold: Brita – Filter for Good
Events & Festivals
- Award of Distinction: French’s Food Company and Canadian National Exhibition
- Award of Distinction: Air France at Toronto International Film Festival
Media
- Gold: BMO Raptors Suite Views
- Award of Distinction: Scotiabank Heroes of Hockey
Sports
Sustained Success
- Gold: CIBC and Greater Toronto Airport Authority (GTAA)
- Award of Distinction: Rogers Hometown Hockey
Best In Show
- Toronto Raptors/Go Daddy – Itty Bitty Ballers
Agency of the Year
Property of the Year
Hall of Fame Individual
2017
Arts & Culture
- Gold: Sun Life Financial Musical Instrument Lending Library Program
- Award of Distinction: Scotiabank Giller Prize
Best New Initiative
- Gold: RBC Training Ground
- Award of Distinction: Oasis Financière Sun Life de la Baie de Beauport
Best New Innovation
Cause
- Gold: BMO Walk So Kids Can Talk
- Award of Distinction: Sun Life teams up with Nick Jonas, Beyond Type 1 and the Canadian Diabetes Association – Diabetes Awareness
Events & Festivals
- Gold: Bud Light at Bud Light Digital Dreams 2016
- Award of Distinction: Rogers Hometown Hockey
Media
- Gold: Two Oceans Wine Sponsors The Bachelorette Canada
- Award of Distinction: Dodge Caravan Kids & Rogers Hometown Hockey
Sports
- Gold: BMO NBA All-Stars Sponsorship
- Award of Distinction: Sport Chek Olympic Partnership
- Award of Distinction: LG Electronics Canada Inc.. & Toronto Raptor Cory Joseph
Sustained Success
- Gold: Scotiabank Giller Prize
- Award of Distinction: RBC 2016 Olympic Campaign
Best In Show
Agency of the Year
Property of the Year
Hall of Fame Individual
2016
Arts & Culture
Best New Initiative
Best New Innovation
Cause
- Gold: SickKids Foundation Murdoch Mysteries Partnership
- Award of Distinction: Visa Checkout Movember Hockey Tools
Events & Festivals
French
- Gold: Canadian Tire and Montreal Canadiens Red vs. White Scrimmage
- Award Distinction: Telus and Opération Enfant Soleil
Media
Small Budget
Sports
Sustained Success
Best In Show
Hall of Fame
2015
Sports
- Gold: Canadian Tire Olympic Partnership
- Distinction: Nissan Canada Back in the Game
Arts & Culture
- Gold: Sun Life Financial’s Making the Arts More Accessible Program and Partnership with the Sarah McLachlan School of Music
- Distinction: World MasterCard Fashion Week
Cause
- Gold: CIBC Run for the Cure
- Distinction: RBC Run for the Kids
Media
- Gold: Mondelez Pride & Joy
- Distinction:
- Scotiabank and CTV’s The Amazing Race Canada
- Sears Back to School
Events & Festivals
- Gold: Bud Light: George Street Festival
- Distinction: GMC Sierra ProShot
Sustained Success
- Gold: Scotiabank Giller Prize
- Distinction: National Bank and Tennis Canada
French
- Gold: Ford Rising Star
- Distinction: Canadian Tire Red vs White Scrimmage
Best New Initiative
Best New Innovation
- Gold: Osheaga Play Powered by Xbox One
- Distinction: TD Music Access
Best In Show
Hall of Fame
2014
Arts & Entertainment
- Gold: Scotiabank Watermark
- Distinction: Nokia All Access
Cause/Non-Profit
- Gold: Scotiabank Community Hockey
- Distinction: Excel-erate the Cure
Festivals
- Gold:Chevrolet and Osheaga
- Distinction: Scotiabank Nuit Blanche
French
Small Budget
- Gold: Lait au Chocolat
- Distinction: Western Direct Insurance
Sports
- Gold: Scotiabank Hockey Day in Canada
- Distinction:
- TFC and Budweiser Elevate the Fan Experience
- Kraft Hockey Goes On
Sustained Success
- Gold: BMO Team of the Week
- Distinction: Scotiabank Giller Prize
Best in Show
Hall of Fame
2013
Arts & Entertaiment
Cause/Non-Profit
Media
Small Budget
- Gold: RBC Play Hockey Charity Challenge
- Distinction: Samsung PowerFoam – Sponsorship of Tough Mudder Toronto
Special Interest
Sports
- Gold: Budweiser, 2011/12 Season Activation, Winnipeg Jets
- Distinction: Canadian Tire NHL Jr. Skills Competition and Dove Men+Care Made for Men
Sustained Success
Best in Show
2012
Sports
- Best of Show/Gold: Chevrolet Hockey Helmet Program
Contributing Team Members
Dana Gladstone, Mike Shearer, Ryan Hurley, Rebecca Chow, Trevor Thwaites - Distinction: BMO Team of the Week
Contributing Team Members
BMO: Sandy Bourne, Sue Bundy, Brian MacPherson, Amanda Moss
TrojanOne: Mark Harrison
Arts & Entertainment
- Gold/Marilyn Michener Excellence in Arts & Entertainment Award: CIBC IIFA Sponsorship
Contributing Team Members
CIBC: Monique Giroux, Sean Beharry, Fahra Murad
Fuse Marketing: Laura Fisher, Dee Thompson - Distinction: TD: Scotiabank Nuit Blanche
Contributing Team Members
Scotiabank: Matthew Coorsh, Joan Burgess
City of Toronto: Michael Brown, Allan Olexson, Julian Sleath
Capital C: Jason West, Angela Lowe, Steve Di Lorenzo
Cause
- Gold: Rickard’s is a Proud Partner of Movember Canada
Contributing Team Members
Kristi Knowles, Aaron Bilyea, Darren Quinton, Jodi Jahnke, Andy Gervais, Julie Sanchez - Distinction: Canadian Breast Cancer Foundation CIBC Run for the Cure
Contributing Team Members
CIBC: Angela Sarino, Sandy Watt, Melissa Robertson
Media Sponsorship
- Gold: Scotiabank Hockey Day in Canada
Contributing Team Members
Scotiabank: Jim Tobin, Melanie Smith, Jana Masiewich, Nelson Lanza, Amber King
CBC: Joel Darling, Mike Dodson, Mark Santone, Melina Carvaglia, Michela Geronimo
PHD: Pamela Hill, Christina Laczka
S&E Sponsorship Group: Matthew Logue, Cori Woolley - Distinction: Kraft Celebration Tour
Contributing Team Members
Kraft Canada: Julian Franklin, Lindsay Rogers
MacLaren Momentum
TSN
Small Budget
- Gold: Read to Bet with Mise-o-jeu!
Contributing Team Members
Frances Dumais, Simon Cazelais, Virginie Robert de Massy, Guylaine Marchand - Distinction: TD Festival of South Asia
TD: Eunice Chen, Al Ramsay, Scott Mullin
Armstrong Partnership: Jaime Shulman
Festival of South Asia: Sue Graham-Nutter
Special Interest
- Gold: BMO Calgary Stampede
Contributing Team Members
BMO Financial Group: Sue Bundy, Kelly Alguire, Meghan Rogers, Shelagh McGrann, Susan Levedag
Calgary Stampede - Distinction: À Table avec Metro
Contributing Team Members
Metro: Marc Giroux, Jean-Francois Couture, Sophie Gadbois, Vanessa Janyk
Bleublancrouge: Simon Cazelais, Virginie Robert de Massy
Business to Business
- Distinction: IBM “Business 2 Business”
Contributing Team Members
IBM: Melinda Kretz, Jo Ann Ely
MLSE: Matt Godin, Stephanie Hill
Sustained Success
- Gold: Scotiabank Community Hockey Sponsorship Program
Contributing Team Members
Scotiabank: Jim Tobin, Melanie Smith, Jana Masiewich, Amber King
Carlson Marketing: Michael Stean - Distinction: Kraft Hockeyville
Contributing Team Members
Kraft Canada: Julian Franklin, Lindsay Rogers
MacLaren Momentum
CBC
NHL and NHLPA
Best in Show
- Chevrolet Hockey Helmet Program
Contributing Team Members
Dana Gladstone, Mike Shearer, Ryan Hurley, Rebecca Chow, Trevor Thwaites
2011
2010 Vancouver Olympic Winter Games & Paralympic Winter Games
- Best of Show/Gold: How RONA Clinched Top 5 on the Corporate Reputation List
- Distinction: RBC – 2010 Olympic Torch Relay Campaign
- Distinction: Wrigley Canada – C.H.E.W. to Win
Arts & Entertainment
- Gold/Marilyn Michener Excellence in Arts & Entertainment Award: Scotiabank Nuit Blanche
- Distinction: TD: The Bank of Music
Cause
Media Sponsorship
Small Budget
Special Interest
Sports
Sustained Success
Best in Show
2010
Best of Show
Arts & Entertainment
Cause
Media Sponsorship
- Gold: TD Canada Trust First-Timer Mondays on HGTV
- Distinction: Get Comfortable with TD Canada Trust on CBC TV
Special Interest
Sports
- Gold: Kraft Hockeyville
- Gold: Pepsi/Hockey Canada “Join the Cheer” Program
- Distinction : The Pepsi Max Grey Cup Halftime Show “Name Your Playlist”
Sustained Success
2009
Best of Show
Arts & Entertainment
Cause
Media Sponsorship
Small Budget
Special Interest
Sports
- Gold: Coca-Cola Zero Fans First Game
- Distinction: Kraft Hockeyville
- Distinction 2: Scotiabank Toronto Waterfront Marathon
Sustained Success
2008
A&E
- Award of Distinction: Scotiabank Giller Prize
- Marilyn Michener Excellence in Arts & Entertainment Award (Gold Award): Levi’s ‘Best Impressions’ Program
Media Sponsorship
- Award of Distinction: Nintendo Integration – Are You Smarter Than A Canadian 5th Grader? (Nintendo of Canada, CanWest Global)
- Gold Award & Best of Show: L’Oréal Fashion Week
Small Budget
Special Interest
Sports
- Gold Award: Bring Home The Stanley Cup (PepsiCo Canada, National Hockey League, NHL Players’ Association) ‘
- Gold Award: Campbell’s Chunky Tailgate With the Pros (Campbell Company of Canada, Canadian Football League)
Sustained Success
- Award of Distinction: Purolator Tackle Hunger (Purolator Canada, Canadian Football League)
- Gold Award: General Motors of Canada & the Calgary Stampede
Best in Show
2007
Arts & Entertainment
- Marilyn Michener Excellence in Arts & Entertainment Award: Bell Festival Access Program
- Award of Distinction: TD Canada Trust – l’Heure de Gloire
Sports
Small Budget
- Gold Award: Westgate Honda – Mustang Athletics Partnership
- Award of Distinction: Saab Canada – Fluid Living
Special Interest
- Gold Award: Toyota Never Quit Awards Program
- Award of Distinction: Canadian Tourism Commission – The Pond at Bryant Park
Sustained Success
- Gold Award: The General Motors of Canada Sponsorship of Toronto Blue Jays
- Gold Award: Purolator Tackle Hunger
- Award of Distinction: Canadian Breast Cancer Foundation CIBC Run for the Cure
Best Of Show
2006
Arts & Entertainment
- Marilyn Michener Excellence in Arts & Entertainment Award*: Procter & Gamble – Star Académie (*Named in honour of Marilyn Michener, a co-founder of the Sponsorship Marketing Council Canada.)
- Award of Distinction – Bell Canada – Tout le monde en parle
- Award of Distinction – TD Canada Trust Music Platform
Sports
- Gold Award – Degree For Men – Degree Poker Championship
- Award of Distinction – Nestlé Häagen-Dazs – Rogers Cup
Cause
- Gold Award – Purolator Tackle Hunger Program
- Award of Distinction – Canadian Breast Cancer Foundation CIBC Run for the Cure
Special Interest
- Award of Distinction – Saab Canada – Dine & Drive at Deerhurst Resort
- Award of Distinction – Chevrolet Truck Initiatives – ExpoQuébec & St-Tite Western Festival
Best Of Show
2005
Arts & Entertainment
- Gold Award – Canadian Imperial Bank of Commerce/Cirque du Soleil
- Award of Distinction – Saab Canada/PowerPlant Contemporary Art Gallery
Sports
- Gold Award – Bell Canada/Canadian Olympic Committee and the Canadian Olympic Team
- Award of Distinction – Gatorade/The 2004 World Cup of Hockey