2022 Winners
ARTS & CULTURE
Gold: NBA Films for Fans Created with OLG
Award of Distinction: Hennessy x NBA Hidden Court
BEST NEW INITIATIVE
Gold: lululemon x Team Canada
Award of Distinction: Molson Hockey Night in Canada Multilingual Edition
BEST NEW INNOVATION
Gold: Cheer with Cheerios
Award of Distinction: Piece of History
COVID-19 COMMUNITY CHAMPION
Gold: Metro Retro Drive-In Series Presented by Interaca
Award of Distinction: Interac HolidayLife Campaign
DIVERSITY, EQUITY & INCLUSION
Gold: #FanFini GearUp | Donnez l’avantage #FanFini
Award of Distinction: Molson Hockey Night in Canada Multilingual Edition
EVENTS & FESTIVALS
Gold: Interac HolidayLife Campaign
Award of Distinction: OLG's Collecting for the Community
MUSIC
Gold: M&M's Mixtape
Award of Distinction: First Up with RBC x Music
PURPOSE-LED SPONSORSHIP
Gold: hockey for all
Award of Distinction: Hershey x NBA Sweeter Together
SPORTS
Gold: Sobeys - Feed the Dream
Award of Distinction: #FanFini GearUp | Donnez l’avantage #FanFini
SUSTAINED SUCCESS
Gold: RBC Training Ground
Award of Distinction: OIKOS Snack to Win
TALENT / AMBASSADOR
Gold: Kraft Heinz Canada x Evan Dunfee
Award of Distinction: Hennessy Canada x Brandon Gonez
AGENCY OF THE YEAR
PROPERTY OF THE YEAR
BEST IN SHOW
Past Winners
Ambassador
- Gold: Canadian Tire – We Do New: FVV does ASMR (Wasserman)
- Award of Distinction: Air Miles – Happy Every Day
Arts & Culture
Best New Initiative
- Gold: Canadian Tire – Operation: Puck Drop (Wasserman)
- Award of Distinction: JANES ALL IN
Best New Innovation
COVID-19 Community Champion
- Gold: Canadian Tire – Operation: Puck Drop (Wasserman)
- Award of Distinction: Air Miles: Happy Every Day
Diversity, Equality & Inclusion
- Gold: Hockey 24 – A film by Canada (Scotiabank)
- Award of Distinction: JANES ALL IN
Events & Festivals
- Gold: Visa Skyline Drive-in @ TIFF 2020 (Visa)
- Award of Distinction: 2020 RBC x TIFF
Music
- Gold: First Up with RBC x Music (RBC)
- Award of Distinction: Volvo x OSM
Purpose-Led Sponsorship
- Gold: Adidas Terry Fox 40th Anniversary (MKTG)
- Award of Distinction: Danone Canada x The Breakfast Club of Canada
Sports
- Gold: Tim Hortons NHL Hockey Collectables
- Award of Distinction: Axe Court
Property of the Year
- Toronto Ultra, Call of Duty League (OverActive Media)
- Award of Distinction: Orchestre Symphonique de Montréal
Agency of the Year
- Wasserman
- Award of Distinction: MEDIACOM
Best in Show
Arts & Culture
- Gold: RBC x OVO
- Award of Distinction: Visa & TIFF 2019
Best New Initiative
- Gold: BMO #FanFini Jersey Swap
- Award of Distinction: Spotlight on Local Presented By Metro at the Royal Agricultural Winter Fair
Best New Innovation
- Gold: Rogers Moments
- Award of Distinction: Adidas x Toronto Raptors AM4 World Champs Shoe Drop
Cause
- Gold: Burgers to Beat MS
- Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons
Events & Festivals
- Gold: Le Dep Coca-Cola
- Award of Distinction: Spotlight on Local Presented By Metro at the Royal Agricultural Winter Fair
Sports
- Gold: Tangerine & Raptors – Championship Success
- Award of Distinction: Coors Light x 2019 Raptors NBA Playoffs
Sustained Success
- Gold: Pizza Pizza & Toronto Raptors
Score a Slice - Award of Distinction: Sephora: We Belong To Something Beautiful
Music
- Gold: Monster Energy x Live Nation Under The Tab Contest
- Award of Distinction: AIR MILES With the Band Program
Ambassador
- Gold: Snickers “Suit Swag”
- Award of Distinction: Google X Toronto Raptors – Smart Home Partnership
Property of the Year
Agency of the Year
Best in Show
Hall of Fame, Individual
Arts & Culture
Best New Initiative
- Gold: Hellmann’s x MLSE Real Food Rescue
- Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons
Best New Innovation
- Gold: WJC FanCam, Hockey Canada’s Robotic Fan-Controlled Cameras
- Award of Distinction: Sun Life Financial | Parcours Simplement Brillant
Cause
Events & Festivals
- Gold: Hot Wheels 50th Anniversary
- Award of Distinction: RBC at TIFF
Media
- Gold: BMO Celebrating Women: She’s Newsworthy Media Partnership with Post Media
- Award of Distinction: Scotiabank Arena Launch
Sports
- Gold: Toronto Raptors x Google – Home Mini Launch
- Award of Distinction: Next Generation Game Presented by Scotiabank
Sustained Success
2018 Pyeongchang Olympic & Paralympic Games
Property of the Year
Agency of the Year
Best in Show
2019 Hall of Fame Inductees
Hall of Fame, Individual
Arts & Culture
- Gold: Scotiabank Giller Prize
Best New Initiative
- Gold: Toronto Raptors/Go Daddy – Itty Bitty Ballers
- Award of Distinction: Hudson’s Bay Grand Portage
Best New Innovation
- Gold: BMO200 Wish it Forward Campaign
- Award of Distinction: Budweiser’s Goal-Synced Arenas
Canada 150
- Gold: Hudson’s Bay Grand Portage
- Award of Distinction: RBC Make 150 Count
Cause
- Gold: Brita – Filter for Good
Events & Festivals
- Award of Distinction: French’s Food Company and Canadian National Exhibition
- Award of Distinction: Air France at Toronto International Film Festival
Media
- Gold: BMO Raptors Suite Views
- Award of Distinction: Scotiabank Heroes of Hockey
Sports
Sustained Success
- Gold: CIBC and Greater Toronto Airport Authority (GTAA)
- Award of Distinction: Rogers Hometown Hockey
Best In Show
- Toronto Raptors/Go Daddy – Itty Bitty Ballers
Agency of the Year
Property of the Year
Hall of Fame Individual
Arts & Culture
- Gold: Sun Life Financial Musical Instrument Lending Library Program
- Award of Distinction: Scotiabank Giller Prize
Best New Initiative
- Gold: RBC Training Ground
- Award of Distinction: Oasis Financière Sun Life de la Baie de Beauport
Best New Innovation
Cause
- Gold: BMO Walk So Kids Can Talk
- Award of Distinction: Sun Life teams up with Nick Jonas, Beyond Type 1 and the Canadian Diabetes Association – Diabetes Awareness
Events & Festivals
- Gold: Bud Light at Bud Light Digital Dreams 2016
- Award of Distinction: Rogers Hometown Hockey
Media
- Gold: Two Oceans Wine Sponsors The Bachelorette Canada
- Award of Distinction: Dodge Caravan Kids & Rogers Hometown Hockey
Sports
- Gold: BMO NBA All-Stars Sponsorship
- Award of Distinction: Sport Chek Olympic Partnership
- Award of Distinction: LG Electronics Canada Inc.. & Toronto Raptor Cory Joseph
Sustained Success
- Gold: Scotiabank Giller Prize
- Award of Distinction: RBC 2016 Olympic Campaign
Best In Show
Agency of the Year
Property of the Year
Hall of Fame Individual
Arts & Culture
Best New Initiative
Best New Innovation
Cause
- Gold: SickKids Foundation Murdoch Mysteries Partnership
- Award of Distinction: Visa Checkout Movember Hockey Tools
Events & Festivals
French
- Gold: Canadian Tire and Montreal Canadiens Red vs. White Scrimmage
- Award Distinction: Telus and Opération Enfant Soleil
Media
Small Budget
Sports
Sustained Success
Best In Show
Hall of Fame
Sports
- Gold: Canadian Tire Olympic Partnership
- Distinction: Nissan Canada Back in the Game
Arts & Culture
- Gold: Sun Life Financial’s Making the Arts More Accessible Program and Partnership with the Sarah McLachlan School of Music
- Distinction: World MasterCard Fashion Week
Cause
- Gold: CIBC Run for the Cure
- Distinction: RBC Run for the Kids
Media
- Gold: Mondelez Pride & Joy
- Distinction:
- Scotiabank and CTV’s The Amazing Race Canada
- Sears Back to School
Events & Festivals
- Gold: Bud Light: George Street Festival
- Distinction: GMC Sierra ProShot
Sustained Success
- Gold: Scotiabank Giller Prize
- Distinction: National Bank and Tennis Canada
French
- Gold: Ford Rising Star
- Distinction: Canadian Tire Red vs White Scrimmage
Best New Initiative
Best New Innovation
- Gold: Osheaga Play Powered by Xbox One
- Distinction: TD Music Access
Best In Show
Hall of Fame
Arts & Entertainment
- Gold: Scotiabank Watermark
- Distinction: Nokia All Access
Cause/Non-Profit
- Gold: Scotiabank Community Hockey
- Distinction: Excel-erate the Cure
Festivals
- Gold:Chevrolet and Osheaga
- Distinction: Scotiabank Nuit Blanche
French
Small Budget
- Gold: Lait au Chocolat
- Distinction: Western Direct Insurance
Sports
- Gold: Scotiabank Hockey Day in Canada
- Distinction:
- TFC and Budweiser Elevate the Fan Experience
- Kraft Hockey Goes On
Sustained Success
- Gold: BMO Team of the Week
- Distinction: Scotiabank Giller Prize
Best in Show
Hall of Fame
Arts & Entertaiment
Cause/Non-Profit
Media
Small Budget
- Gold: RBC Play Hockey Charity Challenge
- Distinction: Samsung PowerFoam – Sponsorship of Tough Mudder Toronto
Special Interest
Sports
- Gold: Budweiser, 2011/12 Season Activation, Winnipeg Jets
- Distinction: Canadian Tire NHL Jr. Skills Competition and Dove Men+Care Made for Men
Sustained Success
Best in Show
Sports
- Best of Show/Gold: Chevrolet Hockey Helmet Program
Contributing Team Members
Dana Gladstone, Mike Shearer, Ryan Hurley, Rebecca Chow, Trevor Thwaites - Distinction: BMO Team of the Week
Contributing Team Members
BMO: Sandy Bourne, Sue Bundy, Brian MacPherson, Amanda Moss
TrojanOne: Mark Harrison
Arts & Entertainment
- Gold/Marilyn Michener Excellence in Arts & Entertainment Award: CIBC IIFA Sponsorship
Contributing Team Members
CIBC: Monique Giroux, Sean Beharry, Fahra Murad
Fuse Marketing: Laura Fisher, Dee Thompson - Distinction: TD: Scotiabank Nuit Blanche
Contributing Team Members
Scotiabank: Matthew Coorsh, Joan Burgess
City of Toronto: Michael Brown, Allan Olexson, Julian Sleath
Capital C: Jason West, Angela Lowe, Steve Di Lorenzo
Cause
- Gold: Rickard’s is a Proud Partner of Movember Canada
Contributing Team Members
Kristi Knowles, Aaron Bilyea, Darren Quinton, Jodi Jahnke, Andy Gervais, Julie Sanchez - Distinction: Canadian Breast Cancer Foundation CIBC Run for the Cure
Contributing Team Members
CIBC: Angela Sarino, Sandy Watt, Melissa Robertson
Media Sponsorship
- Gold: Scotiabank Hockey Day in Canada
Contributing Team Members
Scotiabank: Jim Tobin, Melanie Smith, Jana Masiewich, Nelson Lanza, Amber King
CBC: Joel Darling, Mike Dodson, Mark Santone, Melina Carvaglia, Michela Geronimo
PHD: Pamela Hill, Christina Laczka
S&E Sponsorship Group: Matthew Logue, Cori Woolley - Distinction: Kraft Celebration Tour
Contributing Team Members
Kraft Canada: Julian Franklin, Lindsay Rogers
MacLaren Momentum
TSN
Small Budget
- Gold: Read to Bet with Mise-o-jeu!
Contributing Team Members
Frances Dumais, Simon Cazelais, Virginie Robert de Massy, Guylaine Marchand - Distinction: TD Festival of South Asia
TD: Eunice Chen, Al Ramsay, Scott Mullin
Armstrong Partnership: Jaime Shulman
Festival of South Asia: Sue Graham-Nutter
Special Interest
- Gold: BMO Calgary Stampede
Contributing Team Members
BMO Financial Group: Sue Bundy, Kelly Alguire, Meghan Rogers, Shelagh McGrann, Susan Levedag
Calgary Stampede - Distinction: À Table avec Metro
Contributing Team Members
Metro: Marc Giroux, Jean-Francois Couture, Sophie Gadbois, Vanessa Janyk
Bleublancrouge: Simon Cazelais, Virginie Robert de Massy
Business to Business
- Distinction: IBM “Business 2 Business”
Contributing Team Members
IBM: Melinda Kretz, Jo Ann Ely
MLSE: Matt Godin, Stephanie Hill
Sustained Success
- Gold: Scotiabank Community Hockey Sponsorship Program
Contributing Team Members
Scotiabank: Jim Tobin, Melanie Smith, Jana Masiewich, Amber King
Carlson Marketing: Michael Stean - Distinction: Kraft Hockeyville
Contributing Team Members
Kraft Canada: Julian Franklin, Lindsay Rogers
MacLaren Momentum
CBC
NHL and NHLPA
Best in Show
- Chevrolet Hockey Helmet Program
Contributing Team Members
Dana Gladstone, Mike Shearer, Ryan Hurley, Rebecca Chow, Trevor Thwaites
2010 Vancouver Olympic Winter Games & Paralympic Winter Games
- Best of Show/Gold: How RONA Clinched Top 5 on the Corporate Reputation List
- Distinction: RBC – 2010 Olympic Torch Relay Campaign
- Distinction: Wrigley Canada – C.H.E.W. to Win
Arts & Entertainment
- Gold/Marilyn Michener Excellence in Arts & Entertainment Award: Scotiabank Nuit Blanche
- Distinction: TD: The Bank of Music
Cause
Media Sponsorship
Small Budget
Special Interest
Sports
Sustained Success
Best in Show
Best of Show
Arts & Entertainment
Cause
Media Sponsorship
- Gold: TD Canada Trust First-Timer Mondays on HGTV
- Distinction: Get Comfortable with TD Canada Trust on CBC TV
Special Interest
Sports
- Gold: Kraft Hockeyville
- Gold: Pepsi/Hockey Canada “Join the Cheer” Program
- Distinction : The Pepsi Max Grey Cup Halftime Show “Name Your Playlist”
Sustained Success
Best of Show
Arts & Entertainment
Cause
Media Sponsorship
Small Budget
Special Interest
Sports
- Gold: Coca-Cola Zero Fans First Game
- Distinction: Kraft Hockeyville
- Distinction 2: Scotiabank Toronto Waterfront Marathon
Sustained Success
A&E
- Award of Distinction: Scotiabank Giller Prize
- Marilyn Michener Excellence in Arts & Entertainment Award (Gold Award): Levi’s ‘Best Impressions’ Program
Media Sponsorship
- Award of Distinction: Nintendo Integration – Are You Smarter Than A Canadian 5th Grader? (Nintendo of Canada, CanWest Global)
- Gold Award & Best of Show: L’Oréal Fashion Week
Small Budget
Special Interest
Sports
- Gold Award: Bring Home The Stanley Cup (PepsiCo Canada, National Hockey League, NHL Players’ Association) ‘
- Gold Award: Campbell’s Chunky Tailgate With the Pros (Campbell Company of Canada, Canadian Football League)
Sustained Success
- Award of Distinction: Purolator Tackle Hunger (Purolator Canada, Canadian Football League)
- Gold Award: General Motors of Canada & the Calgary Stampede
Best in Show
Arts & Entertainment
- Marilyn Michener Excellence in Arts & Entertainment Award: Bell Festival Access Program
- Award of Distinction: TD Canada Trust – l’Heure de Gloire
Sports
Small Budget
- Gold Award: Westgate Honda – Mustang Athletics Partnership
- Award of Distinction: Saab Canada – Fluid Living
Special Interest
- Gold Award: Toyota Never Quit Awards Program
- Award of Distinction: Canadian Tourism Commission – The Pond at Bryant Park
Sustained Success
- Gold Award: The General Motors of Canada Sponsorship of Toronto Blue Jays
- Gold Award: Purolator Tackle Hunger
- Award of Distinction: Canadian Breast Cancer Foundation CIBC Run for the Cure
Best Of Show
Arts & Entertainment
- Marilyn Michener Excellence in Arts & Entertainment Award*: Procter & Gamble – Star Académie (*Named in honour of Marilyn Michener, a co-founder of the Sponsorship Marketing Council Canada.)
- Award of Distinction – Bell Canada – Tout le monde en parle
- Award of Distinction – TD Canada Trust Music Platform
Sports
- Gold Award – Degree For Men – Degree Poker Championship
- Award of Distinction – Nestlé Häagen-Dazs – Rogers Cup
Cause
- Gold Award – Purolator Tackle Hunger Program
- Award of Distinction – Canadian Breast Cancer Foundation CIBC Run for the Cure
Special Interest
- Award of Distinction – Saab Canada – Dine & Drive at Deerhurst Resort
- Award of Distinction – Chevrolet Truck Initiatives – ExpoQuébec & St-Tite Western Festival
Best Of Show
Arts & Entertainment
- Gold Award – Canadian Imperial Bank of Commerce/Cirque du Soleil
- Award of Distinction – Saab Canada/PowerPlant Contemporary Art Gallery
Sports
- Gold Award – Bell Canada/Canadian Olympic Committee and the Canadian Olympic Team
- Award of Distinction – Gatorade/The 2004 World Cup of Hockey