2023 Winners

ARTS & CULTURE

Gold: The Hockey Jersey (Scotiabank)
Award of Distinction: Sprite FAM Zone (MLSE)

BEST NEW INITIATIVE

Gold: Hilton on the Green (Golf Canada)
Award of Distinction: Her Cheklist (Canadian Tire Corp.)

BEST NEW INNOVATION

Award of Distinction: OLG Game Plan (GroupM / EssenceMediacom Sports & Entertainment, and OLG)

REGIONAL

Gold: Giuseppe – Practice with a Pro (GroupM / EssenceMediacom Sports & Entertainment)
Award of Distinction: Au cœur de nos célébrations Program (CIBC and Montreal Canadians)

DIVERSITY, EQUITY & INCLUSION

Gold: The Hockey Jersey (Scotiabank)
Award of Distinction: NBA Creators presented by Microsoft (NBA Canada)

EVENTS & FESTIVALS

Gold: Toronto Ultra Major III, Powered by Bell: Canada’s First Call of Duty League Event (Overactive Media)
Award of Distinction: RBC Canadian Open (RBC and Golf Canada)

MUSIC

Gold: RBCxMusic – 2022 Music Festivals Activation (RBC)
Award of Distinction: Kids Help Phone: Feel Out Loud (Kids Help Phone and Kids Help Phone and Paquin Entertainment)

PURPOSE-LED SPONSORSHIP

Gold: Tim Hortons and Special Olympics Donut Campaign (Special Olympics)
Award of Distinction: Treat Accessibly (Canadian Tire Corp.)

SPORTS – BUDGET $500K and BELOW

Gold: Au cœur de nos célébrations Program (CIBC and Montreal Canadians)
Award of Distinction: Jumpstart Keep Her In Play Campaign (Canadian Tire Corp.)

SPORTS – BUDGET OVER $501K

Gold: Subway Canada x NBA Canada x Toronto Raptors x Scottie Barnes (MKTG, Subway, and NBA Canada)
Award of Distinction: theScore Bet Skyline Seats – 2022 RBC Canadian Open (SDI Sports and theScore)

SUSTAINED SUCCESS

Gold: Air Canada Fan Flight (Wasserman)
CPKC Women’s Open (Wasserman)

TALENT / AMBASSADOR

Gold: Mitch’s Dishes (Skip the Dishes and Wasserman)
Award of Distinction: Subway Canada x Scottie Barnes (MKTG and Subway)

AGENCY OF THE YEAR

Wasserman

Past Winners