Associate Brand Manager/6 month contract

  • Anywhere

xmc

Title: Associate Brand Manager/6 month contract

Reports to: Brand Manager and/or Senior Brand Manager

Location: Toronto, Ontario, Canada

CLIENT BACKGROUND

A leading global player in the luxury spirits industry with a portfolio of over 50 premium and super

premium brands. Through innovation, development and acquisitions, our client continues to create a

story with consumers by capturing the spirit of “toasting life together”.

 

It starts by setting the bar high and developing brands through the inspiration and creativity of our

people. Not only do our brands create a captivating, unique experience but so do the people behind the

brands. This is a company where leaders are created, and our people and brands are our passion.

 

ABOUT THE ROLE

As an Associate Brand Manager (ABM), you will have a great opportunity to support the development

and execution of annual brand plans by collaborating with a dynamic, cross-functional team. This role

provides a unique opportunity to support and influence one or more brands to include agency partner

management, social, creative, PR, sales, events, marketing analytics and product supply chain. The ideal

candidate is someone who is passionate about the latest industry trends and has the ability to build

compelling stories in a fast-paced environment that embraces change together.

 

RESPONSIBILITIES

Brand Execution:

Support the development and execution of brand plans with the preparation of brand presentations,

analysis, reports and business reviews. Enable the creative process by collaborating with the brand

team and agency partners to ensure brilliant execution across tactics, that ladder up to a clear

positioning and creative idea. Develop and manage the execution of marketing activities across relevant

touch points, proposing adjustments to plans where appropriate, and ensuring measurement and

evaluation processes are put in place early that reflect the objectives of each tactic.

 

Relationship Management:

Provide ongoing communication and act as a brand champion with the team to ensure alignment and

execution on key initiatives while building collaborative and productive relationships. Develop strong

relationships with Finance, Supply, Sales and Customer Channel Marketing teams to enhance the overall

brand experience for consumers. Work closely with a variety of cross functional team members,

oversee meetings, agendas and coordinate brand activation activities.

 

Financial Analytical Support:

Manage the analysis and interpretation of brand performance to make key recommendations on brand

activities, using sales and consumer data. Assist in the development and management of A&P marketing budgets ensuring efficiencies in the annual plan. Support the monthly invoicing process by working closely with the accounting team and vendors as needed.

 

KEY RELATIONSHIPS

Internal:

  • Brand Managers

  • Global Marketing Teams

  • Category and Channel Marketing Teams

  • Finance Managers

  • Field Sales Teams

  • Supply and Innovation Teams

  • Brand Ambassadors

External:

  • Agency Partners

REQUIREMENTS

  • 2+ years in brand management with CPG experience, spirits background preferred

  • Passion for spirits industry and for marketing overall

  • MBA preferred; BA/BS required

  • Team player who thrives in a collaborative and fast paced environment

  • Excellent communication skills and ability to effectivity present with confidence

  • Creative thinker who can champion the brand and bring it to life

  • Strong analytical skills, problem solving and financial/business understanding

  • Experience collaborating with creative agency partners

  • Strong understanding of consumer insights and judgment

  • Excellent organizational and project management skills

  • Thrives in an environment that is fast paced and able to adapt to changing situations

  • Highly proficient in PowerPoint, Word, Excel, Data Analysis

SKILLS

Functional:

  • Strong interpersonal, communication and presentation skills

  • Ability to influence and align people across departments/agencies to achieve extraordinary results

  • Strong analytical skills with the ability to spot trends and identify issues and offer solid actions/solutions

  • Attention to detail and strong ability with numbers

  • Creative problem solver

Technical:

  • Proficient in Word, Excel and PowerPoint

Managerial:

Priority

  • Execution and Foresight: The ability to deliver results, overcome difficulties, anticipate the future of the business/work and drive change

  • Teamwork: The ability to work with others across all boundaries to reach common objectives and extraordinary results.

  • Consumer Focus: The ability to put oneself in the consumer/client’s shoes, understand their current needs and anticipate the needs of the future

  • Innovative Problem Solving: The ability to find, implement and disseminate a culture of iinnovative solutions.

Secondary

  • Leadership: The ability to envision, inspire, energize and lead the organization to extraordinary results.

  • Technical Excellence: Mastery of a body of knowledge, coupled with the ability to apply, transfer and disseminate excellence across the organization. Business Judgment: The ability to take effective decisions balancing market, products, financial and organizational issues.

  • People Development: The ability to attract, retain and develop high performing talent.

Other:

  • Ability to travel up to 25% of per year.

Qualified candidates kindly submit your resume and cover letter to hr@xmc.ca.

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