Bilingual Sr. Advisor, Partnerships (18-Month Contract)

  • Marketing
  • Anywhere

Website Canadian Tire

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada by 2022 and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

CTC’s Marketing teams play a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns, will continue to strengthen our relationships with Canadians and ultimately our brands.

The Bilingual Sr. Advisor, Partnerships is an experienced professional responsible for representing our partners within the Marketing team and business unit. This role is responsible for the day-to-day management of sport partners, with a focus on proactive partner management. You will develop the short-term strategic direction for our partnerships and lead cross functional teams in the planning and execution of activations that support business objectives. Working closely with the Marketing team, you will develop programs that take advantage of available assets in support of Partnership agreements. Specific partnerships include: the NHL, Soccer Quebec, Hockey Quebec, the Montreal and Quebec Marathon, Quebec Ski hill Association as well as the Canadian Olympic Committee. This role will require a high degree of collaboration and communication with other team members across business units within the Canadian Tire Family of Companies.

What you’ll do

The Bilingual Sr. Advisor, Partnerships is responsible for planning, executing and delivering high quality servicing to our partners and business units. Specifically:

  • Managing the day-to-day relationship with FGL sport partners
  • Developing and executing plans and programs that meet Partnership and business unit objectives
  • Working collaboratively with the Marketing teams to advance sponsorship priorities and develop effective integrated plans within FGL and CTC
  • Lead cross functional projects – responsible for planning, reporting and integration
  • Provide experience and best practice-based support and guidance to internal stakeholders for executing initiatives
  • Understand rules & guidelines regarding access to assets and ensures business units are well informed
  • Track measurements to ensure effectiveness of all programs and appropriate ROI
  • Creative and strategic development including writing, editing and presentation development
  • Support the tracking of annual partner budgets

What you bring

  • Bilingual (French and English) – speaking, reading, writing
  • Post-secondary education in Sports Management/Marketing/Sponsorship, Marketing, Event Management
  • Minimum of 5 to 7 years of proven experience in events, marketing & communications, sponsorship and/or sports marketing
  • Passionate about sport from grassroots to high performance
  • Knowledge of the Quebec sport system an asset
  • Highly organized and detail oriented
  • Ability to balance multiple priorities, prioritize and deliver programs and tactics on time to budget in an ambiguous, fast-paced, deadline-oriented environment
  • Comfortable working in a cross-functional team across multiple business units – in-person and remotely
  • Self-starter and ability to influence without authority
  • Strong computer skills, particularly in MS Word, PowerPoint and Excel
  • Exceptional writing, editing, and presentation skills
  • Ability to work within a matrix organization
  • Must be willing to work nights or weekends on occasion

About Canadian Tire Corporation

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies. #LI-MM2

Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees — their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.