Director, Marketing & Communications

Website Canadian Women & Sport

Organization Summary 

As the leader of the national movement for gender equity in sport, Canadian Women & Sport has made great strides in developing our brand, communications, and marketing. Our goal is to create a powerful national platform that supports the impact of our initiatives nationally. We want to further professionalize this function within the organization with a focus on the day-to-day stewardship of the brand.

POSITION SUMMARY  

We are looking for a full-time Director to play a critical role in the growth and development of the organization and its impact. Reporting to the CEO, you will lead a small team—including both staff and consultants—and collaborate extensively with staff, our Board of Directors, agencies, and vendors. You will oversee and nurture the brand and lead strategy and implementation for public relations, communications, marketing, and engagement. At least initially, this will require a willingness to carry out work from building strategy to being a ‘doer’.

This role requires an understanding of and commitment to inclusive marketing and communications. We are looking for someone who is passionate about making space for nuanced, underrepresented stories, who’s proactive about ensuring content feels inclusive and accessible for audiences, and who makes space to learn, collaborate, and adapt to ensure both processes and outcomes involve lived experience and feel authentically representational.

This role is for someone who has demonstrated their ability to bring a brand to life and who understands how to establish tools and guidelines for colleagues to animate the brand in their daily work and service offerings. You bring a combination of brand leadership experience and strong technical implementation skills, with a proven track record of scaling reach and engagement for an organization. You are flexible, inquisitive, creative, and resourceful.

In this role you’ll join a growing team that is deeply committed to producing measurable change while also enjoying the process. We have a supportive, collaborative culture that prioritizes community and connection. We embrace continuous learning and innovation, and we invest in the growth and development of every team member to help them achieve their personal and professional goals. We strive to live our core values in everything we do and take pride in a brand with a strong, and hard-earned reputation within the sector we service.  We look forward to amplifying it further with a skilled and genuinely passionate colleague in this role.

CORE RESPONSIBILITIES

In this role you will lead strategy and oversee implementation for the following:

Brand:

  • Work effectively with agencies, consultants, and colleagues to maintain and update our brand identity, guidelines, and elements that ensure consistency and coherence across our platforms and programs.
  • Build and maintain a strong understanding of key audiences and users to support effective strategy and implementation.
  • Equip internal partners with what they need to ensure their outbound communication is well-supported, brand-aligned, inclusive, and accessible.
  • Drive brand relevance through big moments and campaigns, supported by agencies and consultants.

Communications and PR:

  • Leverage digital tools, marketing strategy, proprietary channels, earned media, and partnerships to optimize the dissemination and amplification of the CWS story and voice.
  • Drive brand resonance and affinity through story telling around testimonials and evidence of impact.
  • Lead strategic communications around inclusive commitments, priorities, and actions in ways that feel authentic, respectful, and resonant, in collaboration with internal and external partners.
  • In collaboration with the Programs Team, build trust and relationships with people, communities, and organizations—particularly those who have been historically underrepresented in our work—to strengthen our ability to share the impact of our work in ways that feel authentic to those being represented and inclusive of those we aim to serve.
  • Serve as a lead spokesperson for the organization, such as by delivering presentations and speaking to the media.
  • Keep current on issues which impact our mission and work with the necessary areas to develop plans and messaging for risk and issues management.

Marketing and engagement:

  • Work with the Programs Team to inform program design, drawing on audience insights to contribute to the development of effective and marketable solutions.
  • Direct the packaging of our offerings—including both free (third-party supported) and fee-for-service offerings—reflecting a robust understanding of our audiences.
  • Oversee the generation and conversion of leads for programs, workshops, and custom consultations, delivering on annual engagement for each.
  • Develop and oversee a program to foster reengagement of participants in successive programs or offerings.

You will also play a key role in:

Brand partnerships:

  • Collaborate with the Director of Corporate Partnerships on brand partnership development, including partnership design and sales materials.
  • Lead partnership marketing deliverables and brand use and approvals.
  • Support partner stewardship by preparing designed reports.

Overall organizational leadership:

  • Contribute to the strategic direction and stewardship of the organization as a senior leadership team member.
  • Develop and present reports to the board of directors on KPIs and initiatives.

KNOWLEDGE, SKILLS AND ABILITIES

Requirements:

  • Post-secondary education, MBA, or extensive work experience in communications, marketing and/or PR, with preference for experience at the manager or director level.
  • Experience building and implementing strategic brand, marketing, and communications plans.
  • Excellent written communication skills across all formats, reflecting brand voice and strategy.
  • Strong cross-functional project management and collaboration skills.
  • Commitment to an ongoing process of self-reflection combined with an openness to learn from others without judgement, honouring the beliefs, customs, and values of others in your work (i.e., cultural humility) and ability to work across cultures and dimensions of difference, thinking, interacting, and communicating in ways that feel respectful and appropriate (i.e., cultural competence).

Strong assets:

  • Previous work and/or volunteer experience in the non-profit, charitable, and/or sport sector.
  • Bilingualism (French-English)
  • Prior experience applying an intersectional gender equity lens to brand, marketing, and communications, including understanding of anti-oppression and accessibility principles and their applications, as well as inclusive and authentic representation.
  • Experience fostering team pride in a brand and collective adherence to brand standards and consistency of voice.
  • Specific experience with B2B marketing and communications strategy and implementation as part of a broader portfolio of expertise that includes an understanding of B2C marketing strategy and implementation.
  • Agency experience.
  • Experience working with digital communications and marketing tools.
  • Exceptional commitment to detail and quality with strong ability to establish and uphold processes across an organization.
  • Experience accomplishing work through others, be they staff, board members, agencies, vendors, or consultants.
  • Experience leveraging digital collaboration tools to optimize efficiency and results such as CRMs (Salesforce specifically), Microsoft Teams and SharePoint, Zoom, Airtable, and Submittable or equivalents
  • Experience effectively working with a geographically distributed team.

DETAILS

  • This is a full-time, permanent, and remote position with the option of flexible working hours (core hours are 9am to 5pm time zone dependent)
  • Working remotely from Toronto, this position will require occasional partner meetings and events in person
  • Salary range is $110,000 – 130,000 plus comprehensive health benefits. We determine starting salary based on the candidate’s experience alignment to the role and Canadian Women & Sport’s Core Competency Framework .
  • This position requires some travel (minimum two times a year within Canada for team gatherings and as needed for events or project delivery).

SUBMITTING YOUR INTEREST

We prioritize equitable opportunities for all applicants and actively encourage those who identify as equity-deserving, underrepresented, marginalized, and/or oppressed to apply. This includes, but is not limited to, those who identify as 2SLGBTQIA+, Black, disabled/having a disability, Indigenous, People of Colour, and women or who may experience discrimination based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other characteristic protected by local law. Self-identification by candidates in the process is completely voluntary.

Accessibility is important to us. We welcome and encourage applications from those who identified as disabled and/or having a disability. If you are a qualified candidate with a disability, please email us at info@womenandsport.ca if you require reasonable accommodation to complete this application. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Deadline to apply is end of day June 25, 2024. Candidates should submit their cover letter and resume to the attention of Allison Sandmeyer-Graves, Chief Executive Officer.