Director, Brand Partnerships

Website Live Nation

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit

Who are you?

Passionate and motivated.  Driven, with an entrepreneurial spirit.  Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!                                         

The Role:

As a leader within the Brand Partnerships team, this role will be primarily responsible for leading the national team at the advancing and execution of our experiential marketing initiatives across Canada. This role will be a conduit between our internal Live Nation stakeholders/partners and our external national sales & service agency as we work to deliver on our brand partnership business in a best-in-class manner, driving operational excellence and contributing to the growth and renewal of our base partnership business. The successful candidate will be highly organized with an ability to work under pressure while multi-tasking and balancing different priorities and relationships.


  • Develop strong relationships with our venue and festival partners across Canada to align partner deliverables against our Live Nation shows/events

  • Lead both full time and part time activation and production team(s) who are responsible for best in class execution and delivery of our partner assets

  • Advance and execute partner activations at the venue and festival level

  • Work closely with our owned and operated venues across Canada to create new opportunities to commercialize with our partners, contributing to the growth of our base business

  • Ensure timely reporting on all partner deliverables which will include but are not limited to food & beverage sales reports, attendance #s and fan demographics, ticket sales #s where applicable etc.

  • Ensure timely reconciliation of any costs, working closely with our internal finance teams to ensure budgets are properly maintained

  • Liaise with all other departments to fulfill responsibilities and share information, building consensus across various levels of the organization

  • Strategic thought and understanding on executing programs based on agreed upon KPIs

  • Evolve concepts from ideation to execution within all agreed upon budgets, timelines and capabilities

  • Flexible to work outside of normal business hours and travel to different sites as required

  • Participate in special projects and perform other related duties as requested


  • 5+ years’ experience leading national brand partnerships or experiential marketing programs

  • Previous live events or entertainment industry experience would be considered an asset

  • You have an ability to work both independently and in a team environment; you have demonstrated an ability to build and develop professional relationships both internally and externally

  • You possess strong verbal and written communication skills

  • You have experience developing and managing budgets

  • You have proven you can work with various levels of an organization with differing opinions/objectives

  • You have a positive, winning approach, incorporating integrity, confidentiality and discretion in your work

  • You are a creative self-starter, driven by results and alert to change

You have an ability to see the big picture and strategize accordingly

We thank all applicants for their interest, however, only those chosen for an interview will be contacted.

Physical Requirements/Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.

Employment Equity

Live Nation Canada strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by provincial and/or federal law. Accommodations for candidates with disabilities are available on request during all aspects of the recruitment and selection process. If accommodation is needed during the recruitment and selection process, please contact us and we will work with you to meet your accessibility needs.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.