BOARD
2025/2026 SMCC Board of Directors
The Board of Directors of the Corporation are elected representatives that oversee and direct the activities of SMCC. The Board of Directors are responsible for managing the affairs, activities and property of SMCC and have the authority and responsibility for establishing the overall direction and general operating policies of SMCC with respect to matters of general interest to all members. The Board is expected to represent the best interests of the members and the organization.
Julian Franklin, Board Chairperson
Chair, Executive Committee
Title: Principal
Organization:  Franklin Management Group
Sponsorship Marketing Sector: Agency
Jared Wall, Vice-Chairperson
Co-Chair, Education Committee
Title:  Vice President
Organization:  Momentum Worldwide
Sponsorship Marketing Sector: Agency
Norm O'Reilly, Treasurer
Executive Committee Member
Title: Dean, Graduate School of Business & Partner Consultant
Organization:  University of New England & The T1 Agency
Sponsorship Marketing Sector: Agency
Tristian Reid, Strategy Lead
Co-Chair, Membership Recruitment and Retention Committee, Executive Committee Member
Title: Account Manager
Organization:  Sportsnet
Sponsorship Marketing Sector: Property
Chantel Smith, Diversity, Equity & Inclusion Lead
Chair, DE&I Committee, Executive Committee Member
Title: Director
Organization: NBA
Sponsorship Marketing Sector: Property
Melissa Airo, Director, Vancouver Market
Chair, Vancouver Regional Committee
Title:  Director of Partnerships
Organization: Invictus Games 2025
Sponsorship Marketing Segment: Property
Sabrina Larin, Director, Montreal Market
Co-Chair, Montreal Regional Committee
Title: Senior Advisor
Organization: TELUS
Sponsorship Marketing Sector: Brand
Olivier Thibault, Director, Montreal Market
Co-Chair, Montreal Regional Committee
Title:  Director
Organization: National Bank of Canada
Sponsorship Marketing Sector: Brand
Miranda Sallis, Director, Calgary Market
Co-Chair, Marketing Committee
Title:  Director, Global Partnerships
Organization: Canadian Football League
Sponsorship Marketing Sector: Property
Sion Ishmael, Director at Large
Co-Chair, Marketing Committee
Title: Senior Manager, Brand
Organization: Deloitte
Sponsorship Marketing Sector: Brand
Mitch Thompson, Director at Large
Chair, Nominations and Elections Committee
Title: Co-Founder & CEO
Organization: PandoPartner
Sponsorship Marketing Sector:  Agency
Kyle Ferguson, Director at Large
Co-Chair, Marketing Committee
Title:  Director, Business Operations
Organization: Canadian Hockey League
Sponsorship Marketing Sector: Property
Leanne Bernardo, Director at Large
Co-Chair, Business Development Committee
Title:  President, GM
Organization: SALT XC
Sponsorship Marketing Sector: Agency
Rahul Nanda, Director at Large
Co-Chair, Activate! Mentorship Program Committee
Title:  Manager, Corporate Partnerships
Organization: Toronto International Film Festival
Sponsorship Marketing Sector: Brand
David Thomson, Director at Large
Co-Chair, Activate! Mentorship Program Committee
Title:  Vice-President, Managing Director
Organization: NFL Canada
Sponsorship Marketing Sector: Property
Scott Lidbury, Director at Large
Co-Chair, Education Committee
Title: Director
Organization: Nielsen Sports
Sponsorship Marketing Sector: Agency
Kristina Koprivica, Director at Large
Co-Chair, Membership Recruitment & Retention Committee
Title: Vice President, Corporate Marketing & Strategy
Organization: Kruger Products
Sponsorship Marketing Sector: Brand
Yoeri Geerits, Director at Large
Co-Chair, Business Development Committee
Title: Senior Consultant
Organization: YouGov Canada
Sponsorship Marketing Sector: Agency
Sarah Miele, Director at Large
Co-Chair, Strategic Partnerships (CMA)
Title: Director, Exhibit Sales & Sponsorships
Organization: Canadian National Exhibition
Sponsorship Marketing Sector: Property
Marlie McLaughlin, Director at Large
Co-Chair, SMAs Planning Committee
Title: Senior Manager, Partnerships
Organization: Molson Coors Beverage Company
Sponsorship Marketing Sector: Brand
Responsibilities of the Board of Directors
The Board of Directors of the Corporation are elected representatives that oversee and direct the activities of SMCC. The Board of Directors are responsible for managing the affairs, activities and property of SMCC and have the authority and responsibility for establishing the overall direction and general operating policies of SMCC with respect to matters of general interest to all members. The Board is expected to represent the best interests of the members and the organization.Â
The Corporation is dedicated to fostering an inclusive environment across all its activities and extends a welcoming atmosphere to members, non-members, volunteers, and partners, irrespective of race, color, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age, or sexual orientation. Efforts will be made to ensure diverse representation on the board of directors, reinforcing the Corporation’s commitment to diversity, equity, and inclusion.Â
Board of Directors Eligibility Requirements
- Must be an active member of SMCC;
- Must have several years of industry experience;
- Must have an established network in the industry;Â
- Must hold a senior leadership position in the industry;
- Experience on an SMCC committee is preferred; and
- Director positions for the Vancouver market, Calgary market and Montreal market must be primarily located in Vancouver, British Columbia, Calgary, Alberta and Montreal, Quebec; Director at Large positions can be located anywhere in Canada.