BOARD

2022/2023 SMCC Board of Directors

The Board of Directors of the Corporation are elected representatives that oversee and direct the activities of SMCC. The Board of Directors are responsible for managing the affairs, activities and property of SMCC and have the authority and responsibility for establishing the overall direction and general operating policies of SMCC with respect to matters of general interest to all members. The Board is expected to represent the best interests of the members and the organization.

Melissa Airo, Director, Vancouver Market

Title: Manager, Sponsorship & Community Engagement
Organization: BCLC
Sponsorship Marketing Sector: Advertiser

Anthony Attard

Anthony Attard, Director at Large
Chair, SMCC Nominations and Elections Committee

Title: Vice President, Sports & NHL Sales
Organization: Sportsnet
Sponsorship Marketing Sector: Property

Heather Cameron, Director at Large
Special Projects

Title: Director, Brand & Creative
Organization: DoorDash
Sponsorship Marketing Sector: Brand

Bill-Cooper

Bill Cooper, Director at Large
Special Projects

Title: Chief Commercial Officer
Organization: Invictus Games Vancouver Whistler 2025
Sponsorship Marketing Sector: Property

Neal Covant, Director at Large
Chairperson of the Board

Title: Chief Revenue Officer
Organization: SponsorPulse
Sponsorship Marketing Sector: Agency

George Dudas, Director at Large
Chair, SMCC Business Development Committee

Title: Senior Director, Business Development - Global Partnerships
Organization: NHL Enterprises
Sponsorship Marketing Sector: Property

Francis Dumais, Director – Montreal Market
Chair, SMCC Activate! Mentorship Program

Title: Managing Partner, Co-Founder
Organization: Elevent
Sponsorship Marketing Segment: Agency

Lisa Ferkul, Director at Large
Vice-Chairperson of the Board

Title: Chief Marketing Officer
Organization: Golf Canada
Sponsorship Marketing Sector: Property

Julian Franklin

Julian Franklin, Director at Large
Chair, SMCC Diversity, Equity & Inclusion Committee

Title: Vice President, Partnership Development & Strategy
Organization: MLSE
Sponsorship Marketing Sector: Property

Sion Ishmael, Director at Large
Chair, SMCC Education Committee

Title: Senior Manager, Brand
Organization: Deloitte
Sponsorship Marketing Sector: Brand

James Kawalecki, Director at Large
Special Projects

Title: Vice President, Marketing
Organization: Boston Pizza
Sponsorship Marketing Sector: Brand

Marsha-Gaye Knight, Director at Large
Chair, Marketing Committee

Title: Manager, Partnership Marketing, CBC Sports & Olympics
Organization: CBC
Sponsorship Marketing Sector: Brand

Leah MacNab, Director at Large
Special Projects

Title: Managing Director
Organization: National Basketball Association
Sponsorship Marketing Sector: Property

Eric Nachman, Director at Large
Treasurer

Title: Director, Marketing
Organization: Tangerine Bank
Sponsorship Marketing Sector: Brand

Mark Palmer, Director at Large
Board Liaison, CMA Partnership

Title: Director, Corporate Partnerships
Organization: Toronto Blue Jays Baseball Club
Sponsorship Marketing Sector: Property

Norm O'Reilly, Director at Large

Title: Dean, Graduate School of Business & Partner Consultant
Organization: University of Maine & The T1 Agency
Sponsorship Marketing Sector: Agency

Jim Perry, Director - Calgary Market

Title: Owner
Organization: j.m Perry Sponsorship
Sponsorship Marketing Sector: Agency

Tristian Reid, Director at Large
Special Projects

Title: Account Director
Organization: LiveGauge
Sponsorship Marketing Sector: Agency

Headshots: Tania

Tania Richards, Director – Vancouver Market

Title: Head of Marketing Communications
Organization: Rugby Canada
Sponsorship Marketing Sector: Property

Alanna-Rubino

Alanna Rubino, Director at Large
Special Projects

Title: Head of Partnership Marketing
Organization: SkipTheDishes
Sponsorship Marketing Sector: Brand

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Arthur Sylvestre, Director at Large
Special Projects

Title: Marketing Director - Sponsorships, Partnerships, Media & Digital
Organization: Danone Canada
Sponsorship Marketing Sector: Brand

Jorge Tatto

Jorge Tatto, Director, Montreal Market

Title: Vice President Partnership Marketing Strategy
Organization: The T1 Agency
Sponsorship Marketing Sector: Agency

JaredWall (1)

Jared Wall, Director at Large
Special Projects

Title: Senior Director, Sponsorship Consulting
Organization: Momentum Worldwide
Sponsorship Marketing Sector: Agency

Responsibilities of the Board of Directors

The Board of Directors of the Corporation are elected representatives that oversee and direct the activities of SMCC. The Board of Directors are responsible for managing the affairs, activities and property of SMCC and have the authority and responsibility for establishing the overall direction and general operating policies of SMCC with respect to matters of general interest to all members. The Board is expected to represent the best interests of the members and the organization. 

Board of Directors Eligibility Requirements

  1. Must be an active member of SMCC;
  2. Must have several years of industry experience;
  3. Must have an established network in the industry; 
  4. Must hold a senior leadership position in the industry;
  5. Experience on an SMCC committee is preferred; and
  6. Director positions for the Vancouver market, Calgary market and Montreal market must be primarily located in Vancouver, British Columbia, Calgary, Alberta and Montreal, Quebec; Director at Large positions can be located anywhere in Canada.