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# Sponsorship Marketing Council Canada/SMCC

The Sponsorship Marketing Council Canada was createdto drive advancements in the field of sponsorship marketing. Our mission is to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry.

## Sitemaps

- [XML Sitemap](https://sponsorshipmarketing.ca/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [SMCC 2024-25 Board of Directors Elections](https://sponsorshipmarketing.ca/smcc-2024-25-board-of-directors-elections/) - The Board of Directors of the Sponsorship Marketing Council Canada invited applications for seven (7) Director at Large positions and two (2) Director, Montreal Market position on the Board of Directors for a term of up to three (3) years beginning in November 2024. Thank you to all who submitted applications for the 2024-25 SMCC Board
- [2024 SMCC Sponsorship Marketing Award Winners Announced](https://sponsorshipmarketing.ca/2024-smcc-sponsorship-marketing-award-winners-announced/) - The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2022 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday evening at the Globe and Mail Centre.
- [Annonce des gagnants des Prix de la commandite 2023 du CCC](https://sponsorshipmarketing.ca/annonce-des-gagnants-des-prix-de-la-commandite-2023-du-ccc/) - Le Conseil canadien sur la commandite (CCC) a annoncé les lauréats des Prix de la commandite 2023 lors de la cérémonie qui a eu lieu hier soir au Globe and Mail Centre.
- [Annonce des gagnants des Prix de la commandite 2022 du CCC](https://sponsorshipmarketing.ca/annonce-des-gagnants-des-prix-de-la-commandite-2022-du-ccc/) - Le Conseil canadien sur la commandite (CCC) a annoncé les lauréats des Prix de la commandite 2022 lors de la cérémonie qui a eu lieu hier soir au Globe and Mail Centre.
- [2023 SMCC Sponsorship Marketing Awards Winners Announced](https://sponsorshipmarketing.ca/2023-smcc-sponsorship-marketing-awards-winners-announced/) - The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2023 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday evening at the Globe and Mail Centre.
- [Comment les grandes marques utilisent les nouvelles technologies pour transformer leurs commandites sportives](https://sponsorshipmarketing.ca/comment-les-grandes-marques-utilisent-les-nouvelles-technologies-pour-transformer-leurs-commandites-sportives/) - Depuis des années, les commandites sportives sont un excellent moyen pour les marques de soutenir les objectifs marketing au sommet de l’entonnoir.
- [How top brands are using a new technology to transform their sports sponsorships](https://sponsorshipmarketing.ca/how-top-brands-are-using-a-new-technology-to-transform-their-sports-sponsorships/) - For years, sports sponsorships have been a great channel for Brands to support top-of-funnel marketing objectives like growing awareness or building brand affinity.
- [Orange Jersey Project Grows to Further Promote Truth and Reconciliation](https://sponsorshipmarketing.ca/orange-jersey-project-grows-to-further-promote-truth-and-reconciliation/) - At rinks across the country, thousands of youth hockey players have been improving their skills while wearing orange jerseys. And when they get off the ice, these young people and their coaches have been having tough but necessary conversations about why those jerseys are on their backs. This is all part of the Orange Jersey Project, a grassroots truth and reconciliation initiative.
- [L’Orange Jersey Project prend de l’ampleur pour promouvoir la vérité et la réconciliation](https://sponsorshipmarketing.ca/lorange-jersey-project-prend-de-lampleur-pour-promouvoir-la-verite-et-la-reconciliation/) - Sur les patinoires aux quatre coins du pays, des milliers de jeunes joueurs de hockey s’entraînent pour perfectionner leur technique en arborant des chandails orange. En dehors de la glace, ces jeunes et leurs entraîneurs discutent des raisons qui les poussent à porter ces chandails, un sujet difficile, mais dont il faut parler.
- [Sponsorship marketing: Evaluation and measurement](https://sponsorshipmarketing.ca/sponsorship-marketing-evaluation-and-measurement/) - Sponsorship has been firmly established as an important element of the marketing mix for some time. According to figures reported in the 16th Annual Canadian Sponsorship Landscape Study (CSLS) from 2021, the portion of marketing communications budgets allocated to sponsorship has ranged from 15 per cent at the low end, to nearly 30 per cent at the high end over the course of the last 15 years or more.
- [Commandite : mesure et évaluation](https://sponsorshipmarketing.ca/commandite-mesure-et-evaluation/) - La commandite s’impose depuis un certain temps déjà comme un élément important de la palette d’outils de marketing.
- [<em><u>Un message de Neal Covant, président 2023 du CCC </u></em>](https://sponsorshipmarketing.ca/un-message-de-neal-covant-president-2023-du-ccc/) - Les étapes marquantes sont parfois difficiles à franchir, c’est pourquoi on les qualifie de « marquantes ». Accéder au poste de président du conseil d’administration du CCC est un événement important qui s’accompagne de grandes responsabilités.
- [A Letter from the 2023 Chair - Neal Covant](https://sponsorshipmarketing.ca/a-letter-from-the-2023-chair/) - Milestone moments are tough to come by, which is why they are called ‘milestones’. Being entrusted with the Sponsorship Marketing Council Canada Chair of the Board position is a pinnacle achievement, that carries with it a substantial responsibility.
- [A Letter from the Outgoing Chair – Steven Lewis](https://sponsorshipmarketing.ca/a-letter-from-the-outgoing-chair-steven-lewis/) - It has been an incredible six years since I joined the SMCC Board, and an amazing last two years as your Chair.
- [<em><u>Lettre du président sortant Steven Lewis</u></em>](https://sponsorshipmarketing.ca/lettre-du-president-sortant-steven-lewis/) - Six ans se sont écoulés depuis que j’ai rejoint le conseil d’administration du CCC, et les deux dernières années passées en tant que président ont été particulièrement fantastiques.
- [Canada West annonce un nouveau partenariat stratégique avec The Building Blocks Group](https://sponsorshipmarketing.ca/canada-west-annonce-un-nouveau-partenariat-strategique-avec-the-building-blocks-group/) - Canada West a le plaisir d’annoncer un nouveau partenariat marketing avec The Building Blocks Group. Le partenariat s’appuiera sur les propriétés existantes et créera de nouvelles occasions de commandite, notamment avec les championnats régionaux et les médias numériques.
- [Canada West Announces New Corporate Partnership Strategy with The Building Blocks Group](https://sponsorshipmarketing.ca/canada-west-announces-new-corporate-partnership-strategy-with-the-building-blocks-group/) - Canada West is proud to announce a new marketing partnership with The Building Blocks Group. The partnership will work with existing properties and create exciting new opportunities for sponsorship including regional Championships and digital media.
- [SponsorshipX](https://sponsorshipmarketing.ca/sponsorshipx/) - SponsorshipX est un événement annuel qui se déroule dans la magnifique ville de Whistler, en Colombie-Britannique, en partenariat avec Crankworx, le plus grand festival de vélo de montagne au monde.
- [Atelier des comités du CCC](https://sponsorshipmarketing.ca/atelier-des-comites-du-ccc/) - En mars 2022, tous les comités du CCC se sont réunis virtuellement dans le cadre du tout premier atelier qui leur est consacré. L’atelier a été présenté par Julian Franklin et Madhu Rupasinghe, membres du Comité Diversité, équité et inclusion (DÉI). Cette rencontre visait à renforcer les liens et la collaboration entre les comités du CCC et à mettre la diversité, l’équité et l’inclusion au cœur de toutes les initiatives du CCC. Plus de 40 bénévoles dévoués et impliqués dans les comités du CCC ont participé à l’atelier. Les responsables de chaque comité ont partagé leurs objectifs pour 2022, et parlé des occasions de promouvoir la diversité, l’équité et l’inclusion dans l’ensemble des comités du CCC. Voici la présentation détaillée de chaque comité.
- [2022 SMCC Sponsorship Marketing Award Winners Announced](https://sponsorshipmarketing.ca/2022-smcc-sponsorship-marketing-award-winners-announced/) - The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2022 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday evening at the Globe and Mail Centre.
- [What social purpose means for brands](https://sponsorshipmarketing.ca/what-social-purpose-means-for-brands/) - We are excited to share that Manpreet Pandha, SMCC and CMA member, has been published on the CMA website! Read her article to learn about "What social purpose means for brands."
- [SponsorshipX](https://sponsorshipmarketing.ca/elementor-5143/) - SponsorshipX is a yearly event taking place in beautiful Whistler, BC, in partnership with Crankworx, the world's largest mountain bike festival.
- [ADRENALIN's new Sport Event Research Portal](https://sponsorshipmarketing.ca/adrenalins-new-sport-event-research-portal/) - SMCC is pleased to share a preview of ADRENALIN's new Sport Event Research Portal, a powerful free search engine designed for sport event planners and sport rights holders to find the cities, sports venues, hotels, and event suppliers needed to run a successful sport event.
- [2022 SMCC Committee Workshop](https://sponsorshipmarketing.ca/elementor-4267/) - In March 2022, all SMCC Committees gathered virtually to hold the inaugural SMCC Committee workshop. The workshop was hosted by Diversity, Equity and Inclusion (DE&I) Committee members Julian Franklin and Madhu Rupasinghe. The workshop aimed to cultivate connectivity and collaboration across all SMCC Committees and to ensure that DE&I is at the forefront of all SMCC initiatives.
- [Committee Présentation du comité directeur 2021 du CCC](https://sponsorshipmarketing.ca/committee-presentation-du-comite-directeur-2021-du-ccc/) - Le conseil canadien sur la commandite (CCC) est ravi de vous présenter le nouveau comité directeur de son conseil d’administration. Le conseil d’administration dirige le CCC dans sa mission visant à aider les spécialistes du marketing de marques, les agences partenaires et les organisations commanditées à exploiter la puissance de la commandite par le biais de formations, d’occasions de collaboration et d’un meilleur accès aux pratiques exemplaires de l’industrie. À l’approche de 2021, le CCC a comme priorité de continuer à accroître les avantages offerts à ses membres, à promouvoir la commandite comme outil de marketing puissant et à augmenter le nombre de ses adhérents. Le conseil souhaite aussi améliorer son offre de contenus numériques, assurer la croissance d’une communauté diversifiée et inclusive et ajouter de la valeur dans l’ensemble des marchés du CCC.
- [SMCC Executive Committee Announcement](https://sponsorshipmarketing.ca/announcement/) - The Sponsorship Marketing Council of Canada (SMCC) is pleased to announce the new Executive Committee of the Board of Directors. The Board provides leadership for carrying out SMCC’s mission to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry. As we look ahead to 2021, SMCC’s focus will be on continuing to drive increased value for our members, expanding awareness of sponsorship as an effective marketing tool, and building our membership base. We plan on increasing digital content, growing our diverse and inclusive community, and adding value in all SMCC Markets. We are pleased to welcome Steven Lewis as the new Chairperson of the Board, Lisa Ferkul as the new Vice-Chairperson of the Board, and Eric Nachman as the new Treasurer.

## Pages

- [Home](https://sponsorshipmarketing.ca/) - Powered by Wild Apricot Membership Software see all Resources Job BankThe only resource that gives organizations direct access to top talent in the Canadian sponsorship industry and sponsorship professionals a hub to seek out sponsorship career opportunities. SpotlightHear from the voices behind the SMCC and innovative sponsorship thought leaders across the country. ResearchRead up on
- [Board](https://sponsorshipmarketing.ca/join-us/board-2/) - BOARD Applications Now Open for the SMCC Board of Directors The Sponsorship Marketing Council of Canada is accepting applications for five positions on its 2026/27 Board of Directors, including one Vancouver Regional Director and four General Director positions. This year’s election is focused on strengthening Brand-sector representation on the Board. Based on the Board’s anticipated
- [Research *New*](https://sponsorshipmarketing.ca/resources/research/) - Research​ There is a substantial amount of research compiled on the Canadian sponsorship industry. With the objective of becoming the “go to” organization for Canadian sponsorship professionals, the SMCC places a high level of importance on providing the most up to date and meaningful sponsorship research to its members. Click the links below to access
- [Volunteer](https://sponsorshipmarketing.ca/join-us/volunteer/) - Volunteer 2026/2027 Committee Volunteers – Call for Applications Recruitment for the 2026/2027 roster of SMCC committee volunteers is currently underway. If you are a member of SMCC and are interested in getting more involved on one of the committees, please submit an application!A benefit offered exclusively to SMCC members is the opportunity to volunteer on
- [Submissions](https://sponsorshipmarketing.ca/events/sponsorship-marketing-awards-2/submissions-2/) - Sponsorship Marketing Awards 2026 Please see below for the full list of Categories and Criteria for the 2026 Sponsorship Marketing Awards: 2026 SMA Categories 2026 SMA Category Criteria 2026 SMA Criteria for Agency / Property of the Year 2026 SMA Hall of Fame Criteria 2026 SMA – Tips to Writing a Winning Case The Sponsorship
- [CMA Partnership](https://sponsorshipmarketing.ca/resources/cma-partnership/) - CMA Partnership SMCC is pleased to partner with the Canadian Marketing Association to benefit the marketing community in Canada. SMCC and CMA are pleased to provide members thought leadership content on sponsorship matters prepared by subject matter experts.
- [Judges](https://sponsorshipmarketing.ca/events/sponsorship-marketing-awards-2/judges-2/) - 2026 SMAs Judging Co-Chairs Nithya Ramachandran President & CSO at The T1 Agency Justin Hasan Vice President at MKTG Sports + Entertainment 2026 SMAs Judging Committee Alex AvonJust For LaughsVice President Strategic Alliances and Brands Partnerships Andrew KavanaghNational Hockey LeagueSenior Director – Partnership Marketing Andrew StokesMaple Leaf Sports + Entertainment (MLSE)Senior Director, Global Partnerships Ania
- [Sponsorship Marketing Awards 2026](https://sponsorshipmarketing.ca/events/sponsorship-marketing-awards-2/) - Sponsorship Marketing Awards 2026 We’re excited to announce that the 2026 Sponsorship Marketing Awards will be taking place on October 8, 2026 at TIFF Lightbox in Toronto! Join us for an evening of mingling, cocktails, and of course THE night in sponsorship marketing, honouring the best in biz. Launched in 2004 to recognize sponsorship marketing excellence,
- [Foundational Partners](https://sponsorshipmarketing.ca/join-us/foundational-partners/) - Foundational Partners
- [Photo Gallery](https://sponsorshipmarketing.ca/events/sponsorship-marketing-awards-2/photo-gallery-2/) - Photo Gallery Photos from the 2025 Sponsorship Marketing Awards, by Sheldon Isaac Images below. 2025 SPONSORSHIP MARKETING AWARDS Photos from the 2024 Sponsorship Marketing Awards, by Cliq Creative below. 2024 SPONSORSHIP MARKETING AWARDS Photos from the 2023 Sponsorship Marketing Awards, by Phot-O-Holic Imagery below. 2023 SPONSORSHIP MARKETING AWARDS Photos from the 2019 Sponsorship Marketing Awards, by Pinpoint
- [Past Winners](https://sponsorshipmarketing.ca/events/sponsorship-marketing-awards-2/past-winners/) - 2025 Winners AGENCY OF THE YEAR Gold: The T1 Agency AMBASSADOR OR TALENT Gold: Sponsored By You – OLG x Canadian Olympic Committee (OLG, WPP Media Sports and Entertainment, BBDO, Weber Shandwick and Momentum Worldwide) Award of Distinction: lululemon x Phil Wizard (Canadian Olympic Committee) ARTS Award of Distinction: Rogers x Toronto International Film Festival
- [Jury](https://sponsorshipmarketing.ca/evenements/prix-de-la-commandite/jury/) - Coprésidents des SMA 2026 Nithya RamachandranPrésident et directeur de la stratégie chez The T1 Agency Justin HasanVice-président chez MKTG Sports + Entertainment
- [Elementor #9537](https://sponsorshipmarketing.ca/elementor-9537/) - Politiques en matière de diversité, d'équité et d'inclusion SMCC a à cœur de promouvoir la diversité, l’équité et l’inclusion à travers son travail et le rôle qu’elle joue au sein de la communauté du marketing de commandite. Nous reconnaissons que nous avons tous la responsabilité commune de placer ces principes au cœur de nos interactions,
- [Gagnants](https://sponsorshipmarketing.ca/evenements/prix-de-la-commandite/gagnants/) - Gagnants 2025 AGENCE DE L’ANNÉE Or : The T1 Agency TALENT OU AMBASSADEUR Or : Parrainé par vous – OLG x Comité olympique canadien (OLG, WPP Media Sports and Entertainment, BBDO, Weber Shandwick et Momentum Worldwide) Prix de distinction : lululemon x Phil Wizard (Comité olympique canadien) ARTS Prix de distinction : Rogers x Festival
- [Galerie de photos](https://sponsorshipmarketing.ca/evenements/prix-de-la-commandite/galerie-de-photos/) - Galerie de photos Photos des Prix du marketing de commandite 2025, par Sheldon Isaac Images. Voir ci-dessous Prix de la commandite 2025 Ci-dessous, les photos des Prix du marketing de commandite 2024, par Cliq Creative. Prix de la commandite 2024 Les photos prises lors de la remise des Prix de la commandite 2023 by Phot-O-Holic
- [Prix de la commandite](https://sponsorshipmarketing.ca/evenements/prix-de-la-commandite/) - Prix du marketing de commandite 2026 Nous sommes ravis d’annoncer que la cérémonie des Prix du marketing de commandite 2026 aura lieu le 8 octobre 2026 au TIFF Lightbox, à Toronto ! Joignez-vous à nous pour une soirée de rencontres, de cocktails et, bien sûr, LA soirée incontournable du marketing de commandite, qui rendra hommage
- [Candidature](https://sponsorshipmarketing.ca/evenements/prix-de-la-commandite/candidature/) - Prix du marketing de commandite 2026 Vous trouverez ci-dessous la liste complète des catégories et des critères des Prix du marketing de commandite 2026 :Catégories SMA 2026Critères des catégories SMA 2026Critères SMA 2026 pour l’agence ou l’immeuble de l’annéeCritères du Temple de la renommée SMA 2026SMA 2026 – Conseils pour rédiger un dossier gagnant Le
- [Activate! Mentorship](https://sponsorshipmarketing.ca/activate-mentorship/) - Activate! Mentorship About the Program Activate your sponsorship career with SMCC! The SMCC Activate! Mentorship Program matches leaders in Canada’s sponsorship community with emerging business professionals to inspire and enable them to become the sponsorship leaders of tomorrow.SMCC’s 2024 Activate! Mentorship Program has improved thanks to the feedback from past mentors and mentees. We recognize
- [Contact Us](https://sponsorshipmarketing.ca/contact-us/) - Contact Us Sponsorship Marketing Council Canada For more information about the Sponsorship Marketing Council Canada, please contact us at info@sponsorshipmarketing.ca.Media Contact:40 Eglinton Ave. E., Suite 200Toronto, ON M4P 3A2contact@sponsorshipmarketing.ca STAY CONNECTED WITH THE SMCC We’re updating our email lists to make sure we can keep you updated on the latest SMCC news, events and industry content.To
- [About Us](https://sponsorshipmarketing.ca/about-us/) - About Us History The Sponsorship Marketing Council Canada was created in 2004 to drive advancements in the field of sponsorship marketing. Our mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry.The SMCC was born out of
- [Diversity, Equity and Inclusion Policies](https://sponsorshipmarketing.ca/diversity-equity-inclusion-policies/) - Diversity, Equity & Inclusion Policies SMCC has the desire to promote diversity, equity, and inclusion through our work and the role we play in the sponsorship marketing community. We recognize we all have a shared responsibility to keep these principles at the heart of our interactions, spaces, and operations. We believe the following policies and
- [Join Us](https://sponsorshipmarketing.ca/join-us/) - JOIN US Existing Members Login to access your exclusive member benefits or to renew your account. New Members If your organization has an Organization - Limited or Organization - Unlimited membership with SMCC, you may contact the primary member associated with your organization's account to determine if you can be added to their membership as
- [Recherche](https://sponsorshipmarketing.ca/ressources/recherche/) - Recherche Il y a beaucoup de recherches sur l’industrie du marketing de commandite. Le CCC attache une haute importance en fournissant aux membres des informations actualisées de qualité avec l’objectif de devenir une source de référence dans l’industrie. Titre de la rechercheDescription de la rechercheContributionDate de publicationSujet/ThèmeAnnonceurs du mois (avril 2024)Canadian Tire, Uber Eats et
- [Partenaires fondateurs](https://sponsorshipmarketing.ca/joignez-vous-a-nous/partenaires-fondateurs/) - Nos partenaires fondateurs
- [Accueil](https://sponsorshipmarketing.ca/accueil/) - Le Conseil canadien de la commandite (CCC) contribue au développement des connaissances sur l’industrie, des réseaux d’affaires, des meilleures pratiques et des ressources offertes aux spécialistes du secteur. En savoir plus Accès aux événements En savoir plus Accès aux événements Présentés virtuellement ainsi qu’en personne à Toronto, Montréal, Calgary et Vancouver, les rendez-vous mensuels et
- [Activate! Mentorat](https://sponsorshipmarketing.ca/ressources/activate-mentorat/) - Activate! Mentorat À propos du programme Propulsez votre carrière dans l’industrie de la commandite avec le CCC! Le Programme de mentorat Activate! jumelle des leaders de la communauté canadienne de la commandite à de nouvelles recrues du monde des affaires pour les inspirer et les aider à devenir les chefs de file de demain de
- [Conseil](https://sponsorshipmarketing.ca/joignez-vous-a-nous/conseil/) - Conseil Conseil d’administration 2023/2024 Le conseil d’administration du Conseil est formé de représentants élus qui supervisent et dirigent les activités du CCC. Les membres du conseil ont la responsabilité de gérer les affaires, les activités et les biens du CCC, et ont le pouvoir et le devoir d’établir l’orientation et les politiques opérationnelles globales du CCC
- [Devenir Bénévole](https://sponsorshipmarketing.ca/joignez-vous-a-nous/devenir-benevole/) - Devenir Bénévole Bénévoles de comité 2023/2024 – Appel de candidatures La campagne de recrutement des bénévoles de comité du CCC pour la période 2023/2024 bat son plein. Si vous êtes membre du CCC et souhaitez vous impliquer plus activement dans l’un de nos comités, veuillez soumettre votre demande !La possibilité de faire du bénévolat dans
- [À propos de nous](https://sponsorshipmarketing.ca/a-propos-de-nous/) - À propos de nous L'Histoire Le Conseil canadien de la commandite a été créé en 2004 pour stimuler l’innovation dans le domaine du marketing de commandite. Notre mission consiste à aider les spécialistes en marketing de marque, les agences partenaires et les organisations commanditées à exploiter la puissance de la commandite par l’éducation, la collaboration
- [Board](https://sponsorshipmarketing.ca/join-us/board/) - BOARD 2022/2023 SMCC Board of Directors The Board of Directors of the Corporation are elected representatives that oversee and direct the activities of SMCC. The Board of Directors are responsible for managing the affairs, activities and property of SMCC and have the authority and responsibility for establishing the overall direction and general operating policies of
- [Upcoming Events](https://sponsorshipmarketing.ca/events/upcoming-events/) - Upcoming Events The SMCC hosts virtual and live events throughout the year designed to create a forum for discussion where sponsorship professionals can share insights and best practices, network and celebrate achievements in the Canadian sponsorship industry. Powered by Wild Apricot Membership Software
- [Subscribe to SMCC Communications](https://sponsorshipmarketing.ca/subscribe-to-smcc-communications/) - Subscribe to all SMCC communications and get up-to-date information on upcoming events, programs, and opportunities to get involved! Subscribe to SMCC Communications * indicates required Email Address *Market First Name Last Name Organization
- [Joignez-vous à nous](https://sponsorshipmarketing.ca/joignez-vous-a-nous/) - Joignez-vous à nous Membres actuels Veuillez vous connecter pour renouveler votre adhésion.. Nouveaux membres Si votre organisation est déjà membre du CCC, vous devez contacter le membre principal associé au compte de votre organisation afin d’être ajouté comme membre secondaire. Sinon, veuillez créer un nouveau compte en remplissant l’un des formulaires d’adhésion ci-dessous. Pour toute
- [SPOTLIGHT](https://sponsorshipmarketing.ca/recherche/) - sPOTLIGHT La série ” Spotlight ” des partenaires fondateurs du CCC offre aux membres l’occasion d’entendre des leaders d’opinion en matière de commandite à travers le pays. Lors de chaque événement/webinaire mensuel, l’un des précieux partenaires fondateurs du CCC prend la parole pour souligner un travail récent et partager les meilleures pratiques en matière de
- [Leadership D'Opinion](https://sponsorshipmarketing.ca/ressources/leadership-dopinion/) - LEADERSHIP D’OPINION Construire un partenariat d’influence réussi Des conseils de Laura Davidson, influenceuse pour les marques Adidas et Google, sur la façon de créer des contenus de marque authentiques qui entraînent des résultats concrets. https://youtu.be/CkVOiRBsA8A Laura Davidson Fondatrice et directrice générale de l’app WHISTLE Créatrice de contenu et influenceuse Faites des recherches pour créer une
- [Événements à venir](https://sponsorshipmarketing.ca/evenements/evenements-a-venir/) - Événements à venir Tout au long de l’année, le CCC organise de nombreux événements visant à créer des espaces de discussion où les professionnels de la commandite peuvent partager leurs connaissances, cibler les meilleures pratiques, réseauter et célébrer les réalisations de l’industrie canadienne de la commandite. Powered by Wild Apricot Membership Software
- [Ressources](https://sponsorshipmarketing.ca/ressources/) - Ressources Activate! Mentorat CMA Partnership Recherche Leadership d’opinion Banque d’emplois Nouvelles
- [Research](https://sponsorshipmarketing.ca/research/) - Research There is a substantial amount of research compiled on the Canadian sponsorship industry. With the objective of becoming the “go to” organization for Canadian sponsorship professionals, the SMCC places a high level of importance on providing the most up-to-date and meaningful sponsorship research to its members.Click the links below to access Canadian-based sponsorship insights
- [Event Recordings](https://sponsorshipmarketing.ca/events/past-webinars/) - Event recordings SMCC provides webinars and forums to its members with the goal of continued education within the field of sponsorship marketing. With the objective of becoming the “go to” organization for Canadian sponsorship professionals, the SMCC places a high level of importance on providing the most up to date and meaningful professional development opportunities
- [Player Embed](https://sponsorshipmarketing.ca/player-embed/)
- [User Videos](https://sponsorshipmarketing.ca/user-videos/)
- [Search Videos](https://sponsorshipmarketing.ca/search-videos/)
- [Video Tag](https://sponsorshipmarketing.ca/video-tag/)
- [Video Category](https://sponsorshipmarketing.ca/video-category/)
- [Industry News](https://sponsorshipmarketing.ca/resources/industry-news/) - Industry News AllANNOUNCEMENTSMCC 2024-25 Board of Directors ElectionsOctober 10, 2024The Board of Directors of the Sponsorship Marketing Council Canada invited applications for seven (7) Director at Large positions and two (2) Director, Montreal Market position on the Board of Directors for a term of up to three (3) years beginning in November 2024. Thank you
- [Spotlight](https://sponsorshipmarketing.ca/spotlight/) - Spotlight The SMCC Foundational Partner Spotlight series provides members the opportunity to hear from sponsorship thought leaders across the country. At each monthly event/webinar, one of SMCC’s valued Foundational Partners take the stage to highlight a piece of recent work and to share sponsorship marketing best practices. Summaries of each Foundational Partner Spotlight are published
- [Resources](https://sponsorshipmarketing.ca/resources/) - Resources Activate! Mentorship CMA Partnership Research Spotlight Job Bank Industry News
- [Member Directory](https://sponsorshipmarketing.ca/join-us/members/) - Member Directory Not a member? Join Us
- [BREAKTHROUGH INFLUENCING: SELLING YOURSELF & YOUR IDEAS](https://sponsorshipmarketing.ca/evenements/breakthrough-influencing-selling-yourself-your-ideas/) - Workshops THE DETAILS Workshop participants learn from expert presenter, Steve Levy, a passionate public speaker, facilitator, and COO of Ipsos Canada.This course is designed for marketing professionals who want to improve their influencing ability, build compelling presentations and sell their ideas with confidence. This course was redesigned to fit the virtual world. Participants gain
- [BREAKTHROUGH INFLUENCING: SELLING YOURSELF & YOUR IDEAS](https://sponsorshipmarketing.ca/events/workshops/) - WORKSHOPS THE DETAILS Workshop participants learn from expert presenter, Steve Levy, a passionate public speaker, facilitator, and COO of Ipsos Canada.This course is designed for marketing professionals who want to improve their influencing ability, build compelling presentations and sell their ideas with confidence. This course was redesigned to fit the virtual world. Participants gain tools
- [2021 Message from the Board](https://sponsorshipmarketing.ca/elementor-3986/) - 2021 Message from the Board Steven Lewis,Co-founder and President of XMC,Chairperson of the SMCC Board What a complicated but exciting time for our industry! Sponsorship is inextricably linked to events and who could have imagined that events would be cancelled. Or if they did take place, they would do so without fans. And it’s those
- [élections 2021/22](https://sponsorshipmarketing.ca/joignez-vous-a-nous/lappel-a-laction/) - élections 2021/22 2021/2022 Conseil D’Administration Le Conseil d’administration du CCC invite les applications pour huit (8) positions de Direction Générale et une (1) position de Direction, Marché Montréal sur le Conseil d’administration pour un délai maximum de trois (3) ans au début de novembre 2021. Le poste de direction suivant est disponible: Responsabilités du conseil
- [DE&I Resources](https://sponsorshipmarketing.ca/resources/dei/) - Diversity, Equity & INclusion resources Resource List The DE&I Resource List is an on-going document prepared by various hands of SMCC volunteers, members and partners to facilitate access to content related to diversity, equity and inclusion. In this document you will find the information in several formats, such as books, articles, websites, movies, podcasts, non-profit organizations,
- [Membership Benefits](https://sponsorshipmarketing.ca/membership-benefits/) - Membership Benefits The SMCC is advancing the development of industry intelligence, strong business networks, global best practices & resources for sponsorship marketers. As a member, your company receives exclusive benefits such as: Access to virtual events and regional events in Toronto, Calgary, Montreal and Vancouver, including webinars that feature industry experts and top-tier speakers and
- [Event Content](https://sponsorshipmarketing.ca/events/event-content/) - EVENT CONTENT SMCC August Webinar: Sustainability, Sponsorship & the Climate Pledge ArenaAs sustainability and issues of climate change becomes an ever-increasing priority for brands and properties, we will explore one of the world’s leaders in this space. Join us to hear all about the Climate Pledge Arena, Seattle’s newest NHL arena sponsored by Amazon, that
- [Events](https://sponsorshipmarketing.ca/events/) - Events Powered by Wild Apricot Membership Software
- [Activate! Mentorship Dev](https://sponsorshipmarketing.ca/activate-mentorship-2/) - Activate! Mentorship About the Program Activate your sponsorship career with SMCC! The SMCC Activate! Mentorship Program matches leaders in Canada’s sponsorship community with emerging business professionals to inspire and enable them to become the sponsorship leaders of tomorrow.SMCC’s 2020 Activate! Mentorship Program is being relaunched in a virtual format! We recognize that it is more critical
- [Login](https://sponsorshipmarketing.ca/login/) - LOGIN Username (email): Password: Remember me
- [Related Associations](https://sponsorshipmarketing.ca/resources/industry-news/related-associations/) - Related Associations Advertising Standards Canada (ASC)Association of Canadian AdvertisersAssociation of National AdvertisersAlliance for Audited MediaNumerisCanadian Marketing AssociationCanadian Media Directors’ CouncilCompetition BureauFood and Consumer Products Manufacturers of CanadaGovernment of Canada Institute of Communications and Advertising (ICA)Interactive Advertising Bureau of CanadaISBAVividataNational Advertising Benevolent Society (NABS)Nielsen Media Research CanadaOnlinenewspapers.comRetail Council of CanadaWorld Federation of Advertisers Other Links Imagine
- [Contactez-nous](https://sponsorshipmarketing.ca/contactez-nous/) - Contactez-nous Conseil canadien sur la commandite Pour obtenir plus d’information ou pour devenir membre, communiquez avec nous à l’adresse info@sponsorshipmarketing.ca.Media Contact:Haley Borland1 Eglinton Ave. E., Suite 705Toronto, ON M4P 3A1Tel: 647.748.3615 x4E-mail: contact@sponsorshipmarketing.ca Tenez-vous au courant avec le CCC! Nous améliorons nos listes de diffusion pour assurer que nous pouvons vous tenir au courant des dernières
- [Nouvelles](https://sponsorshipmarketing.ca/ressources/nouvelles/) - Nouvelles AllNewsNewsNews ReleaseSMAsUncategorizedUncategorizedSMCC 2024-25 Board of Directors ElectionsOctober 10, 2024NewsThe Board of Directors of the Sponsorship Marketing Council Canada invited applications for seven (7) Director at Large positions and two (2) Director, Montreal Market position on the Board of Directors for a term of up to three (3) years beginning in November 2024. Thank you
- [Politique de confidentialité](https://sponsorshipmarketing.ca/politique-de-confidentialite/) - Déclaration de confidentialité et information juridique du Conseil canadien sur la commandite Le Conseil canadien sur la commandite (« CCC ») s’engage à préserver le caractère confidentiel des renseignements personnels de ses membres, des experts en la matière et de tous les utilisateurs de ses services. La présente politique de confidentialité a été rédigée pour confirmer l’engagement
- [Privacy Policy](https://sponsorshipmarketing.ca/privacy-policy/) - Sponsorship Marketing Council Canada’s Online Privacy and Legal Statement The Sponsorship Marketing Council Canada (“SMCC”) is committed to protecting the privacy of personal information of its members, subject matter experts and all users of its services. This Privacy Policy has been prepared to affirm SMCC’s commitment to maintaining high standards of confidentiality, to provide information
- [Associations connexes](https://sponsorshipmarketing.ca/ressources/nouvelles/associations-connexes/) - Associations connexes Normes de la publicité normes canadiennes de la publicité Association canadienne des annonceurs Association of National Advertisers Alliance for Audited Media Numeris Association canadienne du marketing Canadian Media Directors’ Council Bureau de la concurrence Produits alimentaires et de consommation du Canada Gouvernement du Canada Institut des communications et de la publicité (ICP)Bureau de la
- [Offreurs d’emploi](https://sponsorshipmarketing.ca/banque-demplois/offreurs-demploi/) - Offreurs d’emploi Affichage des offres d’emploi Toutes les offres d’emploi seront examinées et validées par le CCC avant d’être publiées. Le CCC se réserve le droit de modifier ou de refuser toute offre d’emploi qu’il reçoit. Membres Ouvrez une session pour publier une offre gratuitement. Non-Membres Soumettez le formulaire ci-dessous dûment rempli. Le coût de
- [Le Comité de planification](https://sponsorshipmarketing.ca/evenements/prix-de-la-commandite/le-comite-de-planification/) - Le Comité de planification Nicole LeeChair – SMA Committee Diana Brenchley Senior Manager, Marketing Assets & Partnerships Coca-Cola Paul Drake Strategic Partnerships, North America Ritual Sharolyn KenworthySenior Manager, Sponsorships Bell Mike Kutti Business Development Manager TTG Canada Marianne LemieuxDirector, Corporate PartnershipsLa Ronde (Six Flags) Howard LichtmanPartner Ethnicity Matters/Lightning Group Shelagh McGrannSenior Manager, Marketing Communications BMO
- [L’annuaire des membres](https://sponsorshipmarketing.ca/joignez-vous-a-nous/lannuaire-des-membres/) - L’annuaire des membres Vous n’êtes pas membre? ADHÉRER
- [Avantages](https://sponsorshipmarketing.ca/avantages/) - Avantages Le Conseil canadien sur la commandite (CCC) contribue à l’évolution des pratiques exemplaires par l’entremise d’événements de réseautage et de ressources destinés aux spécialistes du marketing de commandite. En tant que membre, votre entreprise profite de nombreux avantages exclusifs, dont : L’accès aux événements virtuels et régionaux de Toronto, Calgary, Montréal et Vancouver, y compris des
- [Banque d’emplois](https://sponsorshipmarketing.ca/banque-demplois/) - Banque d’emplois Bienvenue à la banque d’emplois du CCC! La banque d’emplois du CCC est un espace qui permet aux travailleurs de trouver des offres d’emploi dans l’industrie de la commandite, en plus de constituer une excellente ressource pour les entreprises à la recherche de candidats qualifiés.Si vous souhaitez afficher une offre d’emploi sur le
- [Mon profil](https://sponsorshipmarketing.ca/mon-profil/) - Mon profil Powered by Wild Apricot Membership Software
- [Job Dashboard](https://sponsorshipmarketing.ca/job-dashboard/) - Job Dashboard You need to be signed in to manage your listings. Sign in
- [My Profile](https://sponsorshipmarketing.ca/my-profile/) - My Profile Powered by Wild Apricot Membership Software
- [Job Posters](https://sponsorshipmarketing.ca/job-bank/job-posters/) - JOB BANK Employment Opportunity Posting All job postings will be validated and reviewed by SMCC before posting. SMCC reserves the right to modify or refuse any job announcements. Members Login to post for free. Non-Members Submit the below form. Each post costs $250 + tax. Purchase a job posting ​ All job postings will be
- [Job Bank](https://sponsorshipmarketing.ca/job-bank/) - Job Bank Welcome to the SMCC Job Bank! The SMCC Job Bank is the only resource of its kind that gives organizations direct access to top talent in the Canadian sponsorship industry, and sponsorship professionals a hub to seek out sponsorship-related job opportunities.If you have a job opportunity you would like to post on the
- [Past Events](https://sponsorshipmarketing.ca/events/past-events/) - Past Events The SMCC hosts events and education sessions throughout the year designed to create a forum for discussion where sponsorship professionals can gain insights, share learnings, identify best practices, network, and celebrate achievements in the Canadian sponsorship industry. Powered by Wild Apricot Membership Software
- [Chercheurs d’emploi](https://sponsorshipmarketing.ca/banque-demplois/chercheurs-demploi/) - Chercheurs d’emploi Current Opportunities Keywords Location Remote positions only Accounting Customer Service Design Management Marketing Other Sponsorship Your browser does not support JavaScript, or it is disabled. JavaScript must be enabled in order to view listings. Load more listings
- [Job Seekers](https://sponsorshipmarketing.ca/job-bank/job-seekers/) - Job Bank Current Opportunities Keywords Location Remote positions only Accounting Customer Service Design Management Marketing Other Sponsorship Your browser does not support JavaScript, or it is disabled. JavaScript must be enabled in order to view listings. Load more listings
- [Inscrivez-vous](https://sponsorshipmarketing.ca/inscrivez-vous/) - Inscrivez-vous pour recevoir les courriels du CCC Powered by Wild Apricot Membership Software
- [Ouvrez une session](https://sponsorshipmarketing.ca/ouvrez-une-session/) - Connexion Connexion (email): Mot de passe: Mémoriser mes données sur cet ordinateur
- [Espace Membres](https://sponsorshipmarketing.ca/espace-membres/)
- [Événements](https://sponsorshipmarketing.ca/evenements/) - Événements à venir Powered by Wild Apricot Membership Software
- [Annual General Meeting](https://sponsorshipmarketing.ca/annual-general-meeting-2/)
- [Événements récents](https://sponsorshipmarketing.ca/evenements/evenements-recents/) - Événements récents Le Conseil canadien sur la commandite organise tout au long de l’année des déjeuners-conférences et des événements qui vous permettent d’acquérir de nouvelles connaissances et de partager avec votre réseau les meilleures pratiques de l’industrie. Vous pouvez aussi nous suivre sur les médias sociaux tels que LinkedIn et Twitter. Powered by Wild Apricot
- [Annual General Meeting](https://sponsorshipmarketing.ca/evenements/annual-general-meeting/)
- [Annual General Meeting](https://sponsorshipmarketing.ca/events/annual-general-meeting/)
- [Upcoming Events](https://sponsorshipmarketing.ca/ressources/nouvelles/upcoming-events/) - Volunteer Recruitment for the 2020/2021 roster of SMCC committee volunteers is now closed. BUSINESS DEVELOPMENT COMMITTEE The Business Development Committee discusses ways of generating revenue for the SMCC. The Business Development Committee also oversees membership initiatives, sponsorship and establishes strategic industry partnerships. Diversity and Inclusion Committee Committee description coming soon. EducationCommittee The Education Committee is
- [Members Area](https://sponsorshipmarketing.ca/members-area/)
- [Upcoming Events](https://sponsorshipmarketing.ca/resources/industry-news/upcoming-events/) - Volunteer Recruitment for the 2020/2021 roster of SMCC committee volunteers is now closed. BUSINESS DEVELOPMENT COMMITTEE The Business Development Committee discusses ways of generating revenue for the SMCC. The Business Development Committee also oversees membership initiatives, sponsorship and establishes strategic industry partnerships. Diversity and Inclusion Committee Committee description coming soon. EducationCommittee The Education Committee is
- [Thought Leadership](https://sponsorshipmarketing.ca/resources/thought-leadership/) - Thought Leadership Building a Successful Influencer Partnership Tips from Laura Davidson, influencer for Adidas and Google, on how to create authentic brand content that drives results. Laura DavidsonFounder / CEO of WHISTLE APPContent Creator / Social Media InfluencerDo your research and generate a list of who you’re interested in working with and why. Make sure
- [Profile](https://sponsorshipmarketing.ca/profile/) - Profile Powered by Wild Apricot Membership Software

## Jobs

- [Director, Partnerships](https://sponsorshipmarketing.ca/job/director-partnerships/) - Job Title: Director, Partnerships Terms of Employment: Vacant, Permanent, Full-Time Reports To: VP, Partnerships Location: Toronto (Hybrid) T1 is a full-stack sponsorship and experiences agency driven by purpose, powered by community. In a sea of sameness, where brands are fighting to be seen and struggling to be felt, we create bold, unforgettable partnerships and experiences
- [Account Supervisor](https://sponsorshipmarketing.ca/job/account-supervisor/) - Job Title: Account Supervisor Terms of Employment: Vacant, Permanent, Full-Time Reports To: Vice President Location: Alberta or Manitoba (Remote) T1 is a full-stack sponsorship and experiences agency—driven by purpose, powered by community. In a sea of sameness, where brands are fighting to be seen and struggling to be felt, we create bold, unforgettable partnerships and
- [Account Director](https://sponsorshipmarketing.ca/job/account-director/) - Job Title: Account Director Terms of Employment: Vacant, Permanent, Full-Time Reports To: SVP Location: Toronto (Hybrid) T1 is a full-stack sponsorship and experiences agency driven by purpose, powered by community. In a sea of sameness, where brands are fighting to be seen and struggling to be felt, we create bold, unforgettable partnerships and experiences that
- [Director, Partnership Activation](https://sponsorshipmarketing.ca/job/sickkids-foundation-toronto-on-67-director-partnership-activation/) - ABOUT US SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada’s largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising
- [Coordinator, Partnerships, Sponsorship and External Relations](https://sponsorshipmarketing.ca/job/queens-university-athletics-recreation-kingston-ontario-63-coordinator-partnerships-sponsorship-and-external-relations/) - Job Summary A Brief Overview Competition Number:J0425-0753 Position Title:Coordinator, Partnerships, Sponsorship and External Relations Position Number (Final):00506935 Employee Group:Support Staff – USW Local 2010 Job Category:Communications and Marketing Department or Area:A&R Marketing & Communications Location:Kingston, Ontario, Canada (On-site) Grade:07 Review Salary Information Here Hours per Week:35 Job Type:Permanent (Continuing) Shift:7 Monday – Friday Number Of Positions:1 Date
- [Senior Manager, Strategy & Consulting](https://sponsorshipmarketing.ca/job/wasserman-toronto-ontario-71-senior-manager-strategy-consulting/) - Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We’re a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’

## Videos

- [February Virtual Forum - Breaking Through–Turning Sponsorship into Cultural Connection](https://sponsorshipmarketing.ca/video/february-virtual-forum-breaking-through-turning-sponsorship-into-cultural-connection/) - In a crowded and fast-moving landscape, relevance isn’t guaranteed—it’s earned. This virtual Forum explores how sponsorship marketing can become one of the most powerful ways brands connect with culture, move first, and create impact that resonates beyond visibility. Rather than focusing on individual campaigns or “best-in-class” examples, the session introduces a set of Breakthrough Archetypes—distinct
- [The Story of the NHL Playoffs in Real Time](https://sponsorshipmarketing.ca/video/the-story-of-the-nhl-playoffs-in-real-time/)
- [February Breakfast Forum: Niche Sports & Untapped Audiences - Sponsorships that Pack a Punch](https://sponsorshipmarketing.ca/video/february-breakfast-forum-niche-sports-untapped-audiences-sponsorships-that-pack-a-punch-2/) - Join us on February 26th for a high-energy, Dragons’ Den-style pitch event that dives into the exciting world of emerging sports across Canada. As mainstream sponsorship opportunities grow increasingly saturated and costly, niche sports are opening doors for brands to stand out, offering greater ROI, and access to diverse, engaged, and untapped audiences.
- [January Breakfast Forum: Insights from the Canadian Sponsorship Landscape Study (CSLS) - The Double Edged Sword of Activation](https://sponsorshipmarketing.ca/video/january-breakfast-forum-insights-from-the-canadian-sponsorship-landscape-study-csls-the-double-edged-sword-of-activation/) - Join us as we explore the findings from the Canadian Sponsorship Landscape Study (CSLS): The Double-Edged Sword of Activation. We’ll dive into how activation strategies can both drive and hinder sponsorship outcomes, uncovering key insights from the CSLS. This forum will provide actionable takeaways and ignite discussions that will help shape your strategies for 2025.
- [SMCC December 2024  Breakfast Forum- NSL Panel](https://sponsorshipmarketing.ca/video/smcc-december-breakfast-forum-nsl-panel/)
- [SMCC December 2024  Breakfast Forum](https://sponsorshipmarketing.ca/video/smcc-december-2024-breakfast-forum/)
- [October Breakfast Forum- Conversation with Meredith McCurdy (Virtual Speaker)](https://sponsorshipmarketing.ca/video/october-breakfast-forum-conversation-with-meredith-mccurdy-virtual-speaker/)
- [October Breakfast Forum- The Intersection of Environmental Sustainability and Sponsorship](https://sponsorshipmarketing.ca/video/october-breakfast-forum-the-intersection-of-environmental-sustainability-and-sponsorship/) - October’s SMCC Toronto Breakfast Forum will feature an engaging discussion driven by industry leaders from both sustainability and sponsorship as they explore environmental sustainability's role in the business of sponsorship, as well as sponsorship's role in environmental sustainability! Our panel will delve into current and future environmental realities impacting sponsorship decision making and activation strategies,
- [September Breakfast Forum – Media Consumption](https://sponsorshipmarketing.ca/video/september-breakfast-forum-media-consumption/) - Join us for an enlightening discussion as we delve into the evolving trends in media consumption and audience behavior within the sports and entertainment sectors. Over the past decade, we've seen transformative shifts driven by key trends such as the rise of digital streaming platforms, the democratization of content and the growing emphasis on immersive
- [SMCC June 2024 Breakfast Forum](https://sponsorshipmarketing.ca/video/smcc-june-2024-breakfast-forum/) - With the exponential growth of AI, what was once reserved for science-fiction is becoming reality at a seemingly daily rate. It’s hard enough to stay on top of yesterday’s latest AI innovation, let alone to know what’s coming next. So, is it time to give up and begin hailing our new robot overlords? Not yet!
- [May Breakfast Forum - How I Got Here](https://sponsorshipmarketing.ca/video/may-breakfast-forum-how-i-got-here/) - "How I Got Here," an insightful breakfast forum where sponsorship marketing professionals will share captivating stories of triumph, setbacks, and pivotal moments that define their careers. From overcoming challenges to seizing opportunities, our speakers will reveal their personal journeys, career insights, and advice, promising to enlighten and inspire attendees. For Market Watch, we will be joined by
- [April Breakfast Forum - Case Studies in Alternative Types of Sponsorships](https://sponsorshipmarketing.ca/video/april-breakfast-forum-case-studies-in-alternative-types-of-sponsorships/) - Whatever you do, don't call these non-traditional, emerging or niche partnerships small, because they are big on results. In an industry dominated by big players - niche properties and their sponsors have to be creative, resourceful and innovative to drive meaningful impact of their partnerships. Join us on April 24 at Real Sports for the
- [March Breakfast Forum - Navigating the next wave of growth for Women’s Sport](https://sponsorshipmarketing.ca/video/march-breakfast-forum-navigating-the-next-wave-of-growth-for-womens-sport/) - In the past few years, we have witnessed multi-faceted developments across the board, through packed stadium attendance, record-setting viewership, growing fan engagement & merchandise sales. Our expert speakers will share perspectives on navigating this growth wave for female athletes and sporting events.
- [Thought Leader Conversation with Colie Edison](https://sponsorshipmarketing.ca/video/thought-leader-conversation-with-colie-edison/) - Dive into the captivating dialogue between Colie Edison and Katrina Galas from the March Breakfast Forum - "Navigating the next wave of growth for Women’s Sport ".
- [February Breakfast Forum - Black Focused Partnerships & Properties in Canada's Sponsorship Industry](https://sponsorshipmarketing.ca/video/february-breakfast-forum-black-focused-partnerships-properties-in-canadas-sponsorship-industry/) - In recognition of Black History Month, our February forum will be a celebration of best-in-class examples of partnerships supporting Black communities across Canada. We will also highlight the breadth of high-value opportunities that remain untapped. Stay tuned for updates on the experts you will hear from across sports, entertainment, and culture.
- [SMCC January Breakfast Forum: We’re (finally) Getting Smarter: the 17th Annual Canadian Sponsorship Landscape Study](https://sponsorshipmarketing.ca/video/smcc-january-breakfast-forum-were-finally-getting-smarter-the-17th-annual-canadian-sponsorship-landscape-study/) - 12 experts from brands, properties and agencies will speak to the results of the 17th version of the Canadian Sponsorship Landscape Study.
- [November Breakfast Forum - The Rise of the Co-Branded Era: Uniting Sports and Pop Culture for Success](https://sponsorshipmarketing.ca/video/november-breakfast-forum-the-rise-of-the-co-branded-era-uniting-sports-and-pop-culture-for-success/) - Join us for an engaging discussion at upcoming Breakfast Forum as we explore the growing popularity of collaborations between sports properties and brands with pop culture brands, icons & references. In recent years, we have witnessed a remarkable trend where sports teams, leagues, and brands are teaming up with popular figures from the world of
- [October Breakfast Forum - Rhythms of Success: Unleashing the Potential of Partnerships in Music](https://sponsorshipmarketing.ca/video/october-breakfast-forum-rhythms-of-success-unleashing-the-potential-of-partnerships-in-music/) - Are you ready to hit all the right notes? Join us for an enlightening discussion on how brands can leverage untapped opportunities in the music industry. Explore the potential of forging non-traditional partnerships as we delve into innovative collaborations between brands, musicians, venues, and more. From co-creating exclusive experiences to seamlessly & authentically integrating brands
- [SMCC August Breakfast Forum - Navigating Challenges: What You Learn When Stuff Goes Wrong](https://sponsorshipmarketing.ca/video/smcc-august-breakfast-forum-navigating-challenges-what-you-learn-when-stuff-goes-wrong/) - We’ve all heard about the glowing successes, the award-winning campaigns, the time that a sponsorship knocked all their KPIs out of the park…and what you see on the surface isn’t always the whole story. What about the times where things don’t go according to plan? The times when mother nature takes over? The times where
- [SMCC x YouGov Webinar - Going for Gold: Maximizing Brand Visibility in Olympic Advertising](https://sponsorshipmarketing.ca/video/smcc-x-yougov-webinar-going-for-gold-maximizing-brand-visibility-in-olympic-advertising/)
- [Examining The Sales Process / Do's and Dont's of Sponsorship Sales - Highlight #2](https://sponsorshipmarketing.ca/video/examining-the-sales-process-dos-and-donts-of-sponsorship-sales-highlight-2/) - The sales process, something that everyone in the marketing partnerships industry is are of and part of, but does not often get spoken about. During the April SMCC Breakfast Forum, we are looking to tackle the do’s and don’ts in partnership sales. What do brands like to see? What's cringeworthy? How can the process be
- [Examining The Sales Process / Do's and Dont's of Sponsorship Sales - Highlight Video #1](https://sponsorshipmarketing.ca/video/examining-the-sales-process-dos-and-donts-of-sponsorship-sales-highlight-video-1/) - The sales process, something that everyone in the marketing partnerships industry is are of and part of, but does not often get spoken about. During the April SMCC Breakfast Forum, we are looking to tackle the do’s and don’ts in partnership sales. What do brands like to see? What's cringeworthy? How can the process be
- [SMCC March Breakfast Forum: The Future of B2B Hosting and Hospitality Experiences](https://sponsorshipmarketing.ca/video/smcc-march-breakfast-forum-the-future-of-b2b-hosting-and-hospitality-experiences/) - Business-to-business hosting and hospitality assets are an often overlooked and undervalued element of sponsorship packages. For many sectors these B2B hosting opportunities are an integral sponsorship benefit. Hosting and hospitality can help properties deliver once-in-a-lifetime experiences for key brand stakeholders, which foster invaluable connections and help drive long-term revenue. You’ll never forget the time you stepped
- [SMCC March Breakfast Forum: Valuation and What High-Value Clients Want](https://sponsorshipmarketing.ca/video/smcc-march-breakfast-forum-valuation-and-what-high-value-clients-want/) - Business-to-business hosting and hospitality assets are an often overlooked and undervalued element of sponsorship packages. For many sectors these B2B hosting opportunities are an integral sponsorship benefit. Hosting and hospitality can help properties deliver once-in-a-lifetime experiences for key brand stakeholders, which foster invaluable connections and help drive long-term revenue. You’ll never forget the time you stepped
- [SMCC February Breakfast Forum: The Changing Face of Canada: A Multicultural Approach to Sponsorship (Christina Litz)](https://sponsorshipmarketing.ca/video/smcc-february-breakfast-forum-the-changing-face-of-canada-a-multicultural-approach-to-sponsorship-christina-litz/) - The cultural mosaic of Canada has always been a point of pride for our country and celebrating our diversity has become an increasingly important focus for brands. Driven in part by both our failures and successes as a country, more and more brands are choosing to use their voice to promote and support the many
- [SMCC February Breakfast Forum – The Changing Face of Canada - A Cultural Approach to Sponsorship (Sarita Parchani)](https://sponsorshipmarketing.ca/video/smcc-february-breakfast-forum-the-changing-face-of-canada-a-cultural-approach-to-sponsorship/) - The cultural mosaic of Canada has always been a point of pride for our country and celebrating our diversity has become an increasingly important focus for brands. Driven in part by both our failures and successes as a country, more and more brands are choosing to use their voice to promote and support the many
- [SMCC March Breakfast Forum - Extended Kate Beavan Interview with Juliana Chiovitti](https://sponsorshipmarketing.ca/video/smcc-march-breakfast-forum-extended-kate-beavan-interview-with-juliana-chiovitti/)
- [SMCC 2023 January Breakfast Forum - 16th Annual Canadian Sponsorship Landscape Study - Learning & Expert Input](https://sponsorshipmarketing.ca/video/smcc-january-breakfast-forum-16th-annual-canadian-sponsorship-landscape-study-learning-expert-input/) - Join SMCC as we dive into the 16th Annual Canadian Sponsorship Landscape Study. We will begin the session with a summary of the study, sharing high level results and highlights, and then we will dive further into 5 of the key findings, with the input of industry leaders, SMCC education committee members, with a chance to
- [SMCC December Breakfast Forum - Global Partnership Leaders](https://sponsorshipmarketing.ca/video/global-partnership-leaders/) - Have you ever wondered.. What it's like to have a North American or Global mandate as part of your role? How Canadian sponsorship leaders found great roles in the US or overseas? What is unique to negotiating a sponsorship deal in Canada vs other markets? To hear the best advice these leaders have ever been given and more? If any
- [SMCC October Breakfast Forum - 10 Brands Living Their Purpose Through Sponsorship](https://sponsorshipmarketing.ca/video/smcc-october-breakfast-forum-10-brands-living-their-purpose-through-sponsorship-2/) - There is an ever-increasing need to grow our brands and businesses by aligning with their consumers' values, and showing what they stand for. This breakfast forum will focus on brands that showcase their true brand purpose by creating platforms that illustrate what they stand for, or by partnering with properties that represents these values. A
- [SMCC August Breakfast Forum - Sports Betting in Canada – From Legalization to Proliferation](https://sponsorshipmarketing.ca/video/smcc-october-breakfast-forum-10-brands-living-their-purpose-through-sponsorship/) - Place your bets! The legalization of sports betting in Canada has begun and we’ve assembled a panel of experts to discuss the rapidly evolving landscape of sports betting partnerships. With sports betting being a mature and established category in international markets, the first few months of activities by providers in Ontario provides an interesting case
- [July 22, 2020 – Confronting Racial Inequality and Systemic Change as an Industry](https://sponsorshipmarketing.ca/video/july-22-2020-confronting-racial-inequality-and-systemic-change-as-an-industry/) - The death of George Floyd set ablaze the Black Lives Matter movement globally and continues to shine a light on present day realities of systemic racism. Many of us, and our organizations, have taken the time to pause, reflect and begin to develop action plans on how we can improve racial equality internally, while also addressing bias and behaviors impacting how we show up for our fans, customers and Canadians in our work as an industry. In this virtual forum, we speak with leaders at the forefront of driving change within their own organizations, to learn how we can all contribute to creating a more inclusive community that is representative of diverse voices and perspectives.
- [August 19, 2020 – The Hard Truth About the Future of Live Events](https://sponsorshipmarketing.ca/video/august-19-2020-the-hard-truth-about-the-future-of-live-events/) - In this webinar presented by Sponsorship Marketing Council of Canada (SMCC) and the University of Guelph (UoG) we explore the COVID-19 pandemic from a Population Medicine perspective to inform the sponsorship industry on what epidemiologists know about pandemics and how this knowledge can be applied. Two of Guelph’s best-known professors, Dr. Amy Greer and Dr. Norm O’Reilly, are joined by Julie Raheja-Perera, Vice-President of Marketing at PepsiCo, to discuss this important topic and share key learnings about the pandemic that brands, properties and agencies in sponsorship can learn from as Canada initiates its return from COVID-19.
- [October 28, 2020 – The Raptors NBA Restart](https://sponsorshipmarketing.ca/video/october-28-2020-the-raptors-nba-restart/) - The NBA has been applauded for pivoting their business in a way that got them back on the court and re-engaged with fans in entirely new ways despite the pandemic. For those invested in pro sport, or simply pivoting brand and campaign plans as the global pandemic and its effects continue, tune into this valuable webinar. The Toronto Raptors will breakdown how they pivoted their plans to achieve return to play success with their fans, brand and partners.
- [December 16, 2020 – Changing Media Landscape – Will Digital Replace Traditional Broadcast?](https://sponsorshipmarketing.ca/video/december-16-2020-changing-media-landscape-will-digital-replace-traditional-broadcast/) - With the success of Video on Demand, consumers increasingly expect relevant content accessible at any time, in any place, and in the format that best fits their needs. New market players such as Netflix and Amazon have already disrupted the TV and video industry, but will they soon replace traditional broadcasters? Tune into this webinar to hear from industry experts about the ways in which their companies are adapting and evolving with the changing media landscape. Members will gain an understanding of how sponsorship fits within the current world of media as well as an understanding of what’s to come in the future so that brands, properties and agencies can plan accordingly.
- [2020 Women’s Sport Panel](https://sponsorshipmarketing.ca/video/2020-womens-sport-panel/)
- [January, 29, 2021 – 10 Positive Things in Canadian Sponsorship in 2020: Takeaways form the 14th Annual CSLS & Expert Input](https://sponsorshipmarketing.ca/video/january-29-2021-10-positive-things-in-canadian-sponsorship-in-2020-takeaways-form-the-14th-annual-csls-expert-input/) - This session features an in-depth discussion on the 2019 year – the greatest year to date in sponsorship in Canada – and is the source of data for the 14th annual CSLS, which reveals some very positive trends and realities that we can, at least to some extent, aim to get back to as we emerge from COVID in 2021.
- [February 24, 2021 – Moving Forward into the Next Normal](https://sponsorshipmarketing.ca/video/february-24-2021-moving-forward-into-the-next-normal/) - This session features an in-depth discussion with the Retail Council of Canada, Hyperice, Babylon by TELUS Health, Canadian Tire Corporation, and Canadian Tire Jumpstart Charities on how they are participating in the growth of this sector by using different partnership strategies to create brand distinction in the market.
- [March 24, 2021 – The Psychology of Sponsorship – Applying Expert Knowledge Into Daily Practice](https://sponsorshipmarketing.ca/video/march-24-2021-the-psychology-of-sponsorship-applying-expert-knowledge-into-daily-practice/) - At the core of it all, the pace of change has rapidly accelerated to bring the next normal forward that is here to stay. In this SMCC forum, hear from the Retail Council of Canada, Hyperice, Babylon by TELUS Health, Canadian Tire Corporation and Canadian Tire Jumpstart Charities on how they are participating in the growth of this sector by using different partnership strategies to create brand distinction in the market.
- [April 21, 2021 – Much Ado About Data](https://sponsorshipmarketing.ca/video/april-21-2021-much-ado-about-data/) - Continuous technological advancement, emerging platforms, and the prevalence of connected devices, are fueling a data ecosystem more complex and powerful than ever. For sponsorship marketers, access to data provides a unique opportunity to gain an understanding of the intersection between your audience, the properties’ audience, the most efficient channels to leverage. Join us as we profile some of the many ways that our industry is using data to help achieve objectives through increased personalization and advanced targeting capabilities.
- [May 12, 2021 – Leading Corporate Change Through Diversity & Inclusion](https://sponsorshipmarketing.ca/video/may-12-2021-leading-corporate-change-through-diversity-inclusion/) - Join us for two great panel discussions! In the first, we’ll hear from companies that have found their voice in advocating for and building inclusive work environments. Then we’ll profile community organizations to hear how the corporate community can partner to support their important work.
- [June, 16, 2021 – How Live Entertainment Will Return Stronger Than Ever](https://sponsorshipmarketing.ca/video/june-16-2021-how-live-entertainment-will-return-stronger-than-ever/) - Experts from property, brand, and talent will share their learnings and perspectives about live entertainment sponsorship and what the industry must implement to strengthen its value proposition to sponsors in the future.
- [August 18, 2021 – Sustainability, Sponsorship & the Climate Pledge Arena](https://sponsorshipmarketing.ca/video/august-18-2021-sustainability-sponsorship-the-climate-pledge-arena/) - As sustainability and issues of climate change becomes an ever-increasing priority for brands and properties, we will explore one of the world’s leaders in this space. Join us to hear all about the Climate Pledge Arena, Seattle’s newest NHL arena sponsored by Amazon, that will operate with a net zero carbon footprint. We’ll learn from an incredible panel of speakers all about their fascinating story of the venue build, sponsorship, and environmental sustainability, including their partnership criteria and how living this pledge impacts operations on a daily basis. Join us as the team at Oak View Group, including their CEO, VP of Sustainability and Director of Sponsorship, as well as the NHL’s VP of Sustainability and a key venue sponsor partner provide an in-depth discussion hosted by IMI Partner Dan Hunter.
- [October 27, 2021 – Postponement to the Podium: how the Olympic and Paralympic community adjusted under extraordinary circumstances](https://sponsorshipmarketing.ca/video/october-27-2021-postponement-to-the-podium-how-the-olympic-and-paralympic-community-adjusted-under-extraordinary-circumstances/) - An inside look at how partners supported the extended athlete journey, helped to bring the Games to life from afar and are quickly pivoting towards the upcoming Winter Games in Beijing. Join the SMCC community as we explore how sponsors supported athlete mental health, elevated female athletes, brought fans and families together, and pivoted to position their brands for success. This webinar will include a spotlight on SMCC’s Foundational Partner, XMC! The spotlight will focus on XMC’s role as the project management team behind the Sobeys “Feed the Dream” campaign for the Tokyo Olympic Games.
- [December 15, 2021 – Purpose-driven Partnerships – How does Cause get the spotlight when everything seems purpose driven?](https://sponsorshipmarketing.ca/video/december-15-2021-purpose-driven-partnerships-how-does-cause-get-the-spotlight-when-everything-seems-purpose-driven/) - As purpose-led partnerships become more and more mainstream, organizations are tasked with rising above the noise and demonstrating real impact. Brands are seeking value-aligned partners to collaborate towards shared goals and are building longer-term strategic partnerships to demonstrate to their stakeholders a real commitment to change. Many causes are capitalizing on the opportunity to leverage brand ‘or property’ partnerships to broaden their support and share their impact. Learn from the best-in-class purpose-driven partnerships across Canada in December’s SMCC webinar and how they have been able to rise above the clutter and make noise.
- [April 20, 2022 Webinar – Entering the Metaverse](https://sponsorshipmarketing.ca/video/april-20-2022-webinar-entering-the-metaverse/) - Learn from a panel of industry experts who are seeing and contributing to the growth of this sector firsthand. Hear the viewpoint of researchers who are watching the numbers rise, brands who are investing and achieving results, and the properties who are gaining traction with increased sponsor interest and sponsorship revenue.
- [March 23, 2022 Webinar – Rising Tides: The Evolving Opportunity of Women’s Sports](https://sponsorshipmarketing.ca/video/march-23-2022-webinar-rising-tides-the-evolving-opportunity-of-womens-sports/) - The increase in broadcast audiences for women’s sports, rising fan engagement rates, and growing revenue potential in recent years has helped strengthen the global commercial momentum of women’s sport. Join us on Wednesday, March 23 @ 12-1pm EST to learn how these changes and collective efforts are helping to drive momentum within the women’s sport space and what it means for the wider sports sponsorship industry.
- [February 23, 2022 Webinar – Health & Wellness Sponsorships in the age of COVID](https://sponsorshipmarketing.ca/video/february-23-2022-webinar-health-wellness-sponsorships-in-the-age-of-covid/) - Now more than ever Health & Wellness is a top priority for how all Canadians live their daily lives. This forum will explore how Health & Wellness organizations, programs, and sponsorships have adjusted and adapted in 2021/22 to better serve stakeholders and the greater community. The forum will also explore the challenges of trying to manage a work/life balance while working from home and conclude with breakout sessions for members to network and share their personal work/life stories with other sponsorship professionals.
- [January 2, 2022 Webinar – A year in review and the year ahead: what we learned and what we need to do](https://sponsorshipmarketing.ca/video/january-2-2022-webinar-a-year-in-review-and-the-year-ahead-what-we-learned-and-what-we-need-to-do/) - SMCC’s first forum of the year will review the Canadian sponsorship landscape of 2021 and set the stage for 2022. The Education Steering Committee will breakdown eight key learnings which we can take from a year in which the sponsorship industry was challenged across sports, arts, entertainments, and cause, and apply these to our collective benefit for the year ahead. Register for and attend the forum to learn how we can avoid 2021’s challenges, how to respond in 2022, how to balance politics, culture and marketing goals and start the year positively!
- [June 22, 2022 Breakfast Forum – Influencers and Ambassadors: How to Find the Right Voice to Bring Your Brand to Life](https://sponsorshipmarketing.ca/video/june-22-2022-breakfast-forum-influencers-and-ambassadors-how-to-find-the-right-voice-to-bring-your-brand-to-life/) - As consumers face an ever-increasing bombardment of brand advertising, forging a credible connection with brands’ target audiences has never been more of a priority. Influencer and ambassador marketing has served as an effective solve for this, especially with social and digital media’s rise and technological advancements. But, why and how is this now ubiquitous marketing tactic best implemented? In this IRL forum, we’ll arm you with the information needed to develop and implement strategic influencer and ambassador plans. Join us to receive a crash course from Hype PR’s founder, Erin Richards, discover best in class case studies from A&C’s Director of Strategy, Signe Barlow, and deep-dive in a panel discussion, moderated by Alyssa Whited, Head of Marketing YouTube Canada, alongside Jeremy Oxley, Danone’s SVP Marketing, Ash Molaei, Founder of Counter Culture and Cynthia Appiah, Canadian Bobsledder!
- [May 18, 2022 Breakfast Forum – How the Sponsorship Industry is Maintaining and Sustaining DE&I Initiatives](https://sponsorshipmarketing.ca/video/may-18-2022-breakfast-forum-how-the-sponsorship-industry-is-maintaining-and-sustaining-dei-initiatives/) - Over the last two years, many brands declared their stances on how they would advocate for diversity and inclusion in their organizations an communities. Join us on May 18 to continue that conversation and hear from brands that are taking unique approaches to maintain and sustain their efforts to further diversity and inclusion in communities and spaces across the country.
- [June 24, 2020 – Esports’ Continued Rise](https://sponsorshipmarketing.ca/video/june-24-2020-esports-continued-rise/) - Esports has reached even greater heights in popularity and engagement than achieved in recent years as a result of COVID-19’s disruptions to everyday life and professional sports leagues. Join a group of North American experts for a moderated panel discussion on how Esports properties and sponsors are activating online during the COVID-19 period. We’ll also delve deeper to explore the requisite analysis for sponsorship investment in Esports properties and how this compares to traditional media.
- [May 13, 2020 – Stronger Together: Bell Media and Food Banks](https://sponsorshipmarketing.ca/video/may-13-2020-stronger-together-bell-media-and-food-banks/) - ‘Stronger Together, Tous Ensemble’ has raised over $8 million to date for a Canadian food bank network that is under intense pressure during this pandemic, while also paying tribute and thanks to front-line workers battling the virus’ impact each day.

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