Research
There is a substantial amount of research compiled on the Canadian sponsorship industry. With the objective of becoming the “go to” organization for Canadian sponsorship professionals, the SMCC places a high level of importance on providing the most up-to-date and meaningful sponsorship research to its members.
Click the links below to access Canadian-based sponsorship insights and research content provided by SMCC’s Foundational Partners, Nielsen and YouGov Canada.
| Research Title | Research Description | Contributor | Date of Publication | Topic/Theme |
|---|---|---|---|---|
| Advertisers of the Quarter: What’s the awareness level for financial brands in Canada? | According to YouGov BrandIndex data, which tracks brand perception on a daily basis, Desjardins, PC Financial and HSBC brands saw the highest increase in Ad Awareness – a measure of whether the public have seen an advertisement for a brand in the past two weeks. | Kineree Shah YouGov | 2022-07-14 | Banking & Insurance, Finance, Measurement, Advertisement |
| Advertisers of the Month: What’s the awareness level for brands in Canada? | According to data from YouGov BrandIndex, which monitors consumer perceptions toward brands daily, Expedia, Trivago, and IKEA registered the highest spikes in Ad Awareness in Canada for the month of June 2022. | Bhavika Bansal YouGov | 2022-07-15 | Agencies, Retail, Travel & Tourism, Measurement, Advertisement |
*Stay tuned for more Canadian-based sponsorship insights and research content coming soon from both Nielsen and YouGov Canada.
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