The Sponsorship Marketing Council of Canada (SMCC) is pleased to announce the new Executive Committee of the Board of Directors. The Board provides leadership for carrying out SMCC’s mission to help brand marketers, agency partners and sponsorship sales teams unleash the power of sponsorship marketing through education, collaboration and access to best practices in the industry. As we look ahead to 2021, SMCC’s focus will be on continuing to drive increased value for our members, expanding awareness of sponsorship as an effective marketing tool, and building our membership base. We plan on increasing digital content, growing our diverse and inclusive community, and adding value in all SMCC Markets. We are pleased to welcome Steven Lewis as the new Chairperson of the Board, Lisa Ferkul as the new Vice-Chairperson of the Board, and Eric Nachman as the new Treasurer.