Thought Leadership

Building a Successful Influencer Partnership

Tips from Laura Davidson, influencer for Adidas and Google, on how to create authentic brand content that drives results.

Laura Davidson
Founder / CEO of WHISTLE APP
Content Creator / Social Media Influencer

Do your research and generate a list of who you’re interested in working with and why. Make sure they have a connection to your brand in their everyday life. Don’t go for the people with the biggest followings – go for the ones that have the greatest relationship with your brand and the content you’re trying to create.