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November Breakfast Forum - The Rise of the Co-Branded Era: Uniting Sports and Pop Culture for Success

November Breakfast Forum – The Rise of the Co-Branded Era: Uniting Sports and Pop Culture for Success

Join us for an engaging discussion at upcoming Breakfast Forum as we explore the growing popularity of collaborations between sports properties and brands with pop culture brands, icons & references. In recent years, we have witnessed a remarkable trend where sports teams, leagues, and brands are teaming up with popular figures from the world of …

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October Breakfast Forum - Rhythms of Success: Unleashing the Potential of Partnerships in Music

October Breakfast Forum – Rhythms of Success: Unleashing the Potential of Partnerships in Music

Are you ready to hit all the right notes? Join us for an enlightening discussion on how brands can leverage untapped opportunities in the music industry. Explore the potential of forging non-traditional partnerships as we delve into innovative collaborations between brands, musicians, venues, and more. From co-creating exclusive experiences to seamlessly & authentically integrating brands …

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SMCC August Breakfast Forum - Navigating Challenges: What You Learn When Stuff Goes Wrong

SMCC August Breakfast Forum – Navigating Challenges: What You Learn When Stuff Goes Wrong

We’ve all heard about the glowing successes, the award-winning campaigns, the time that a sponsorship knocked all their KPIs out of the park…and what you see on the surface isn’t always the whole story. What about the times where things don’t go according to plan? The times when mother nature takes over? The times where …

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Examining The Sales Process / Do's and Dont's of Sponsorship Sales - Highlight #2

Examining The Sales Process / Do’s and Dont’s of Sponsorship Sales – Highlight #2

The sales process, something that everyone in the marketing partnerships industry is are of and part of, but does not often get spoken about. During the April SMCC Breakfast Forum, we are looking to tackle the do’s and don’ts in partnership sales. What do brands like to see? What’s cringeworthy? How can the process be …

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Examining The Sales Process / Do's and Dont's of Sponsorship Sales - Highlight Video #1

Examining The Sales Process / Do’s and Dont’s of Sponsorship Sales – Highlight Video #1

The sales process, something that everyone in the marketing partnerships industry is are of and part of, but does not often get spoken about. During the April SMCC Breakfast Forum, we are looking to tackle the do’s and don’ts in partnership sales. What do brands like to see? What’s cringeworthy? How can the process be …

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SMCC March Breakfast Forum: The Future of B2B Hosting and Hospitality Experiences

SMCC March Breakfast Forum: The Future of B2B Hosting and Hospitality Experiences

Business-to-business hosting and hospitality assets are an often overlooked and undervalued element of sponsorship packages.  For many sectors these B2B hosting opportunities are an integral sponsorship benefit.  Hosting and hospitality can help properties deliver once-in-a-lifetime experiences for key brand stakeholders, which foster invaluable connections and help drive long-term revenue.  You’ll never forget the time you stepped …

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SMCC March Breakfast Forum: Valuation and What High-Value Clients Want

SMCC March Breakfast Forum: Valuation and What High-Value Clients Want

Business-to-business hosting and hospitality assets are an often overlooked and undervalued element of sponsorship packages.  For many sectors these B2B hosting opportunities are an integral sponsorship benefit.  Hosting and hospitality can help properties deliver once-in-a-lifetime experiences for key brand stakeholders, which foster invaluable connections and help drive long-term revenue.  You’ll never forget the time you stepped …

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SMCC February Breakfast Forum: The Changing Face of Canada: A Multicultural Approach to Sponsorship (Christina Litz)

SMCC February Breakfast Forum: The Changing Face of Canada: A Multicultural Approach to Sponsorship (Christina Litz)

The cultural mosaic of Canada has always been a point of pride for our country and celebrating our diversity has become an increasingly important focus for brands. Driven in part by both our failures and successes as a country, more and more brands are choosing to use their voice to promote and support the many …

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