Videos

Join us on February 26th for a high-energy, Dragons’ Den-style pitch event that dives into the exciting world of emerging sports across Canada. As mainstream sponsorship opportunities grow increasingly saturated and costly, niche sports are opening doors for brands to stand out, offering greater ROI, and access to diverse, engaged, and untapped audiences.

Join us as we explore the findings from the Canadian Sponsorship Landscape Study (CSLS): The Double-Edged Sword of Activation. We’ll dive into how activation strategies can both drive and hinder sponsorship outcomes, uncovering key insights from the CSLS. This forum will provide actionable takeaways and ignite discussions that will help shape your strategies for 2025.

October’s SMCC Toronto Breakfast Forum will feature an engaging discussion driven by industry leaders from both sustainability and sponsorship as they explore environmental sustainability’s role in the business of sponsorship, as well as sponsorship’s role in environmental sustainability! Our panel will delve into current and future environmental realities impacting sponsorship decision making and activation strategies,

Join us for an enlightening discussion as we delve into the evolving trends in media consumption and audience behavior within the sports and entertainment sectors. Over the past decade, we’ve seen transformative shifts driven by key trends such as the rise of digital streaming platforms, the democratization of content and the growing emphasis on immersive

With the exponential growth of AI, what was once reserved for science-fiction is becoming reality at a seemingly daily rate.  It’s hard enough to stay on top of yesterday’s latest AI innovation, let alone to know what’s coming next.  So, is it time to give up and begin hailing our new robot overlords? Not yet!