Examining The Sales Process / Do’s and Dont’s of Sponsorship Sales – Highlight #2

The sales process, something that everyone in the marketing partnerships industry is are of and part of, but does not often get spoken about. During the April SMCC Breakfast Forum, we are looking to tackle the do’s and don’ts in partnership sales. What do brands like to see? What’s cringeworthy? How can the process be more efficient? What’s the best way to start the conversation? What commitments, key learning and measurement indicators are needed to have a productive renewal?

On April 19 we heard from experts from the agency side, brand side and property side of the business to help tackle these questions and set us all up for success.


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