Videos

“How I Got Here,” an insightful breakfast forum where sponsorship marketing professionals will share captivating stories of triumph, setbacks, and pivotal moments that define their careers. From overcoming challenges to seizing opportunities, our speakers will reveal their personal journeys, career insights, and advice, promising to enlighten and inspire attendees. For Market Watch, we will be joined by […]

Whatever you do, don’t call these non-traditional, emerging or niche partnerships small, because they are big on results. In an industry dominated by big players – niche properties and their sponsors have to be creative, resourceful and innovative to drive meaningful impact of their partnerships. Join us on April 24 at Real Sports for the

In the past few years, we have witnessed multi-faceted developments across the board, through packed stadium attendance, record-setting viewership, growing fan engagement & merchandise sales. Our expert speakers will share perspectives on navigating this growth wave for female athletes and sporting events.

Dive into the captivating dialogue between Colie Edison and Katrina Galas from the March Breakfast Forum – “Navigating the next wave of growth for Women’s Sport “.

In recognition of Black History Month, our February forum will be a celebration of best-in-class examples of partnerships supporting Black communities across Canada. We will also highlight the breadth of high-value opportunities that remain untapped. Stay tuned for updates on the experts you will hear from across sports, entertainment, and culture.

12 experts from brands, properties and agencies will speak to the results of the 17th version of the Canadian Sponsorship Landscape Study.

Join us for an engaging discussion at upcoming Breakfast Forum as we explore the growing popularity of collaborations between sports properties and brands with pop culture brands, icons & references. In recent years, we have witnessed a remarkable trend where sports teams, leagues, and brands are teaming up with popular figures from the world of

Are you ready to hit all the right notes? Join us for an enlightening discussion on how brands can leverage untapped opportunities in the music industry. Explore the potential of forging non-traditional partnerships as we delve into innovative collaborations between brands, musicians, venues, and more. From co-creating exclusive experiences to seamlessly & authentically integrating brands

We’ve all heard about the glowing successes, the award-winning campaigns, the time that a sponsorship knocked all their KPIs out of the park…and what you see on the surface isn’t always the whole story. What about the times where things don’t go according to plan? The times when mother nature takes over? The times where