We’ve all heard about the glowing successes, the award-winning campaigns, the time that a sponsorship knocked all their KPIs out of the park…and what you see on the surface isn’t always the whole story. What about the times where things don’t go according to plan? The times when mother nature takes over? The times where it seems impossible for your team to deliver? This forum is all about those unvarnished stories that don’t always pop up at an SMCC Forum, the times when things didn’t go according to plan and crucially, what our experienced panelists learned from those difficult moments.