SMCC February Breakfast Forum – The Changing Face of Canada – A Cultural Approach to Sponsorship (Sarita Parchani)

The cultural mosaic of Canada has always been a point of pride for our country and celebrating our diversity has become an increasingly important focus for brands. Driven in part by both our failures and successes as a country, more and more brands are choosing to use their voice to promote and support the many different cultures that call Canada home.

Hear from a panel of some of Canada’s largest brands and properties as they discuss the changing priorities for sponsorship marketing in Canada, and how amplifying our diversity through partnership helps to drive impact for both the brands and community.

How have brands changed their approach? How have they doubled down? And what results are brands and properties seeing when celebrating the individual pieces of our cultural mosaic as opposed to a more broad approach?


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