SMCC 2023 January Breakfast Forum – 16th Annual Canadian Sponsorship Landscape Study – Learning & Expert Input

Join SMCC as we dive into the 16th Annual Canadian Sponsorship Landscape Study. We will begin the session with a summary of the study, sharing high level results and highlights, and then we will dive further into 5 of the key findings, with the input of industry leaders, SMCC education committee members, with a chance to ask questions of the panelist and the study’s lead author.

The five ‘deep dives’ are below.

  1. Sponsorship marketing spending & strategy as we emerge from the pandemic
  2. Activation in Canada – pandemic or not, we continue to lag behind
  3. Sponsor & Agency disconnect in decision making
  4. The Activation Mix, What’s Important?
  5. The Rise in Property Reinvestment, the importance of servicing, activation, and evaluation


  • Norm O’Reilly, Dean Graduate School of Business, University of Maine (host and moderator)
  • Geoffery Biss, Community Sponsorship Consultant, Purolator
  • Justin HasanVice President, Consulting, MKTG Sports & Entertainment
  • Tanya Witty, Sr. Director Corporate Brand & Partnerships, Rogers Communications
  • Rishi Gupta, Head of Client Experience & Growth, trevor//peter
  • Nithya Ramachandran, President & CSO, T1 Agency

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