Join SMCC as we dive into the 16th Annual Canadian Sponsorship Landscape Study. We will begin the session with a summary of the study, sharing high level results and highlights, and then we will dive further into 5 of the key findings, with the input of industry leaders, SMCC education committee members, with a chance to ask questions of the panelist and the study’s lead author.
The five ‘deep dives’ are below.
- Sponsorship marketing spending & strategy as we emerge from the pandemic
- Activation in Canada – pandemic or not, we continue to lag behind
- Sponsor & Agency disconnect in decision making
- The Activation Mix, What’s Important?
- The Rise in Property Reinvestment, the importance of servicing, activation, and evaluation
Speakers:
- Norm O’Reilly, Dean Graduate School of Business, University of Maine (host and moderator)
- Geoffery Biss, Community Sponsorship Consultant, Purolator
- Justin Hasan, Vice President, Consulting, MKTG Sports & Entertainment
- Tanya Witty, Sr. Director Corporate Brand & Partnerships, Rogers Communications
- Rishi Gupta, Head of Client Experience & Growth, trevor//peter
- Nithya Ramachandran, President & CSO, T1 Agency
