SMCC August Breakfast Forum – Sports Betting in Canada – From Legalization to Proliferation

Place your bets! The legalization of sports betting in Canada has begun and we’ve assembled a panel of experts to discuss the rapidly evolving landscape of sports betting partnerships.

With sports betting being a mature and established category in international markets, the first few months of activities by providers in Ontario provides an interesting case study. 

Our panel of experts will discuss how different operators have decided to go to market, strategies for engagement, the role brands and properties have played, opportunities for future involvement, and overall learnings in the Canadian Market. 

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